Instagram leads in engagement rate for influencer marketing content, most favored by Hong Kong KOLs; high-potential for lifestyle content, trend for influencers to use multiple social media platforms

AnyMind Group, an end-to-end commerce enablement platform for brands, influencers and publishers, has today released the 2021 version of its Hong Kong-focused influencer marketing report in a bid to assist brands and influencers in Hong Kong to make better decisions about influencer marketing. WIth data obtained from the company’s influencer marketing platform, AnyTag, the report looks at the most popular content themes of influencers in Hong Kong, the most popular social media platforms used by influencers, and more, and highlights several trends