Thailand is one of the hottest markets in Southeast Asia for influencer marketing, providing brands with a means of further engaging target customers and the general public. A combination of an ease of access to social media, high social media usage rates, and social media platforms becoming a key source of information for Thai consumers, it’s no wonder that influencer marketing has just taken off.
In this report, we look at the hottest influencer verticals in Thailand, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Thailand in terms of platforms, influencer categories and median engagement rates.
Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.
Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.