AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has partnered with Thai game development company, Kiragames, and boosted in-app advertising revenue for its popular gaming app, Unblock Me, by 174% year-on-year within just six months of collaboration.
Unblock Me is a simple and fun puzzle game that has been downloaded over 160 million times globally. The success has led to it being localized for the Chinese, Korean and Japanese markets.
In early 2025, Kiragames tapped on AnyMind Group’s AnyManager platform to enhance efficiency and monetization of in-app advertising. Kiragames was also able to tap on in-market support to improve and optimize demand management, resulting in a 174% year-on-year uplift in ad revenue compared to the same period in the previous year.
Kiragames will continue to collaborate with AnyMind Group to develop a long-term growth strategy, including enhancing the placement and format of in-app ads to optimize user experience and further expand the revenue potential of Unblock Me.
Subphachok Uiphanichyon, Deputy Head of Publisher Growth, Thailand, AnyMind Group, said: “App publishers today continue to face challenges from revenue optimization and user acquisition to user retention and experience. With Kiragames, we’ve demonstrated how the right technology and support can unlock significant revenue gains, and we want to continue pushing these boundaries together.”
AnyManager is a platform used by online publishers to supercharge growth. In addition to its rich analytics feature that includes deep insights into revenue, ad server, traffic, app performance and user acquisition, app store analytics, social media analytics and more. The platform also provides two low-code integrators with mobile apps and websites: AnyManager Tag Service and AnyManagerSDK, enabling online publishers to funnel advertising demand from over 100 demand sources, including AnyMind’s own demand through AnyDigital Premium Marketplace, through simple code implementations, facilitated through header bidding or private marketplace.
The platform also enables publishers to unlock new low-code monetization means through AnyManager GAMES (for implementing HTML5 games on websites), Story Engine (for publishing social media-like “Stories” content), and AI-powered text-to-video generation, allowing web publishers to create videos that can be published and monetized on platforms such as YouTube. AnyMind Group is a YouTube Partner Sales program partner, enabling publishers to gain full control of their monetization on YouTube.
