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Pricebook taps on AnyMind Group’s AnyManager to optimize advertising revenue in Indonesia through video content

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Indonesia-based publisher, Pricebook, has tapped into the company’s media growth platform, AnyManager, and AnyManager Video Player, to provide advertisers with access to their expanded advertising inventory through AnyMind Group.

Since collaborating with AnyMind Group for the past year, Pricebook has experienced a 29% increase in revenue. This is further supplemented by video advertising demand through their recent implementation of video sol

Press Release

Publisher Growth

Mar 28, 2024

eclicktech leverages on AnyMind Group’s AnyManager to unlock ad inventory in Mainland China to advertisers internationally

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a partnership with eclicktech, a China-based intelligent data marketing service provider, which will provide eclicktech’s web publisher pool with international advertising demand.

With Mainland China’s programmatic advertising market expected to reach RMB 500 billion in 2024, AnyMind Group will provide eclicktech’s web publishers, mainly based in Mainland China, with high-quality advertising demand sources and support for traffic monetization. Add

Press Release

Influencer Marketing

Mar 26, 2024

AnyMind Group looks to enhance influencer marketing for e-commerce sales through new service

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an influencer marketing service tailored specially for e-commerce marketplaces such as Amazon, Shopee, Yahoo! Shopping and Qoo10.

With the rapid expansion of the e-commerce market, competition within marketplaces has intensified. Merchants and enterprises are exploring ways for influencers to enhance a brand’s reach and sales within these marketplaces. However, due to differences in platform features, structures, and regulations, exe

Case Study

Publisher Growth

Mar 21, 2024

Maximizing Mobile Gaming Excellence: Connexus’s Journey with AnyMind

In the dynamic realm of mobile gaming, Connexus stands out as a studio dedicated to delivering iconic gaming experiences globally. With a commitment to crafting free-to-play games that surpass expectations, Connexus aims to be recognized as a gaming studio synonymous with unparalleled quality and player delight. Facing challenges related to negative Return on Ad Spend (ROAS), Connexus embarked on a transformative journey with AnyMind to enhance the quality of its apps and achieve sustainable monetization.

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Press Release

AnyMind Group

Mar 21, 2024

AnyMind Group agrees to acquire Malaysian e-commerce enabler Arche Digital

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has entered into an agreement to acquire all shares of Malaysia-based e-commerce enabler, Arche Digital.

The acquisition of Arche Digital aims to strengthen AnyMind Group’s Business-Process-as-a-Service (BPaaS) capabilities for domestic and international enterprises in Malaysia, by combining Arche Digital’s operational expertise in e-commerce with AnyMind Group’s proprietary software for e-commerce and marketing. BPaaS is a busin

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Product Update

Influencer Marketing

Mar 14, 2024

AnyMind Group’s AnyTag extends support for influencer marketing on Douyin

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that its flagship influencer marketing platform, AnyTag, has extended support for influencer analytics and influencer marketing campaigns on Chinese social media platform, Douyin. This marks the beginning of the company's efforts to open up its platform for influencer marketing in Mainland China.

According to the DIGITAL 2024: GLOBAL OVERVIEW REPORT, Douyin ranks 9th among the world’s most-used social media platforms and is the most-used Chinese so