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D2C apparel brand unclip and specialty sock store Kutsushitaya by Tabio to begin sales of collaborated sock designs

These are now available from 11 March 2022 on both official online stores

AnyMind Group, an end-to-end commerce enablement company, has today announced that unclip, a D2C brand by Japanese influencer Haruka Murahama (part of the network for AnyMind Group subsidiary GROVE), will launch specially designed socks created in collaboration with Kutsushitaya, a sock specialty store by Tabio Co.

As part of this collaboration, limited edition “Sarashi” and “Aka” colored socks will be available at both unclip and Kutsushitaya’s official online stores. In addition, there are another two pairs of colored socks which will be available exclusively on the unclip and Kutsushitaya: “Minti” on unclip’s store and “Kinari” on Kutsushitaya’s store.

For this project, Haruka Murahama and Kutsushitaya tapped on AnyMind Group offerings such as AnyShop and AnyLogi.

Product lineup

unclip x Kutsushitaya collaborated embroidered ribbed socks

Price: ¥1,320 (tax included)
Color:
Available only at unclip (70) Kinari (Ecru)
Available only at Tabio: (04) Mint (Mint Green)

Kutsushitaya’s original cotton yarn is used for the outer lining, giving these socks a comfortable, light cotton feel. The socks are moderately thick and can be worn stretched out or slightly loose, and can be matched with a variety of shoe types.

unclip x Kutsushitaya collaborated embroidered plain socks

Price: ¥1,210 (tax included)
Color:
Available on both unclip and Kutsushitaya stores: (09) Sarashi (White) and (43) Aka (Red)

Kutsushitaya’s standard plain socks that use a blend of high-grade Supima cotton and acrylic to create a textured, elastic fabric with a smooth, gentle feel. These socks are the ultimate basic socks that are good to look at and good to wear.


On the collaboration, Haruka Murahama said: “I’m so happy to have collaborated with Kutsushitaya! Socks are a good item to have no matter how many you have. I also tend to collect a lot of different material, color, length, and design of socks! This time, the design is simple and can be easily paired in various fashions. The white and red socks are long enough to show a glimpse of the logo, and are simple and easy to use! The ecru and mint green socks are a little longer and can be worn with shorts or skirts to have a cute look. I hope you will try them in your favorite style!”

Unclip is a D2C apparel brand produced by Haruka Murahama, created in collaboration with AnyMind Group. The brand offers an apparel lineup that is natural and simple, with great attention to detail and materials, is just right for daily use, and is “fashionable enough to make you overreach yourself”.

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