News

Enhanced communication, analytics, measurement and functionality added to influencer marketing platform, AnyTag

At AnyMind Group, we’re always innovating to help our customers and the wider community tap on various solutions to drive greater growth.

In recent months, we’ve added some powerful features for our flagship platform for influencer marketing, AnyTag (previously known as CastingAsia), to help marketers maximize opportunities around influencer marketing.

More dynamic communication between marketers and influencers

Marketers can now easily communicate with influencers through the AnyTag platform for marketers and AnyCreator mobile app for influencers. Co

Press Release

Influencer Marketing

Jan 13, 2021

Influencer marketing and beauty salon signage service in Japan, combining AnyTag and BEAUTINISTA TV

AnyMind Group, a brand enablement platform company, has today announced a collaboration with CMerTV to provide a new influencer marketing service targeting customers who visit beauty salons and social media users in Japan, through a combination of AnyTag, AnyMind Group’s influencer marketing platform, and BEAUTINISTA TV, a digital signage media in beauty salons across Japan.

This combined offering enables marketers to tap on more than 300 hairstylists across Japan with a combined following of 1.5 million users, and leverage on AnyTag for detailed analyt

Blog

AnyMind Group

Jan 8, 2021

#AnyMindJourney sessions: Sunsanee Alansari (Joy), Deputy Head of Corporate, Thailand

Hello, my name is Sunsanee Alansari, better known as Joy. I have been working at AnyMind Group’s office in Thailand for 4.5 years as the Deputy Head of Corporate, Thailand.

Prior to joining AnyMind Group, I worked as a secretary at a Japan-based trading company, where I received an opportunity to learn and gain experience in a customer service role for the export industry. Afterwards, I moved to a Dutch brand coffee supplier company, and in total, I had 13 years of professional experience before joining AnyMind Group.

These experiences allowed me to le

Press Release

Creator Growth

Dec 23, 2020

AnyMind Group signs agreement with TikTok in Japan

AnyMind Group, a company that develops and provides technology and solutions for influencers, marketers, publishers and business owners, has today signed an agreement with short-form video platform TikTok, for the Japan market.

Through this agreement, AnyMind Group can now strengthen efforts to train TikTok creators in developing content for the TikTok platform, and strengthen AnyMind Group’s expertise in helping businesses and local governments in Japan in using the TikTok platform.

■Enhanced support for influencers including audience growth and launc

Blog

Digital Marketing

Dec 23, 2020

What can marketers look forward to in 2021

Many of us would hold back from making predictions for 2021, just because of how the year 2020 turned out. At the start of the year, I could not have predicted that I would have the chance to spend every night with my family for eight months, which has been rare since Sogo and I started the business back in 2016.

However, there are several key trends around Asia that deserve more attention from marketers, and there are even more opportunities to capitalise for brand and business growth.

One of our values is to “Be Bold”, and I’ll be bold by making some

Blog

AnyMind Group

Dec 18, 2020

AnyMind Group’s 2020 in summary

What a year 2020 was! We’re wrapping up the year with a chronological summary of happenings across AnyMind Group.

AnyMind acquires Japan-based influencer network GROVE

GROVE gave us an added presence in Japan, including 150 exclusive creators and 750 registered creators (at that time). We also spoke to both founders about what went down during the acquisition!

Addition of US$26.4m funding, expansion into D2C through investment in LÝFT

LÝFT is a business that produces and sells branded merchandise through online commerce. This signalled our first