Throughout 2024, we’ve effectively boosted brand awareness, engagement, and customer interest for various brands in Hong Kong and Greater China, such as Weave Living, X Wallet, and Vita Hair across diverse sectors. Through our technology, strategic partnerships and creative content, each campaign resonated with its target audience, driving impressive results and fostering meaningful connections.
- 🏡 Weave Living
Weave Living is the Asia’s leading lifestyle rental accommodation brand focused on offering high-quality, hassle-free urban living solutions. This year, our primary goal for the campaign with Weave Living was to enhance brand awareness and attract more Chinese individuals working and studying in South Korea to consider their long-stay apartments. Weave Living engaged five XHS KOLs (韩漂), targeting two distinct categories: workers and students. This strategic approach allowed Weave Living to effectively reach different target audiences. The campaign focused on content that combined property exploration (探房) with real-life scenarios, successfully attracting organic traffic related to moving, student housing, and life in South Korea. This approach aligned perfectly with the genuine needs of our target audience looking to rent in South Korea. The campaign achieved impressive results, with a total of over 238K+ impressions, 40K+ views, and 2K+ interactions. Additionally, it recorded an average engagement rate of 5.67% 🔥, showcasing the effectiveness of our outreach efforts.
- 💰 X Wallet
The objective for X Wallet was to elevate brand visibility and drive user engagement through increased app downloads and effective utilization of promotional offers. Collaborating with prominent influencer Jason Chan, seamlessly integrating X Wallet into his new series, 《體能之癲》and 廣偉論. By utilizing a dynamic, game-based format, we crafted a compelling narrative that resonated with the audience, enhancing brand awareness and driving app interaction.
The campaign successfully garnered 💥 over 450K+ organic views 💥 on YouTube, significantly enhancing the brand’s reach and engagement within the target demographic.
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- 🧬 Vita Hair
The objectives of the Vita Hair campaign were to educate consumers about the innovative nano technology in their new anti-hair loss product range and to increase awareness of these products. By building on the success and strong word of mouth of existing anti-hair loss supplements, the campaign aimed to showcase the effectiveness of the new shampoo and hair serum while engaging potential customers through interactive and entertaining content. Through AnyTag, Vita Hair collaborated with over 50 micro and macro influencers to create engaging Instagram reels. Partnering with professional hairstylists added an extra layer of credibility, while micro influencers provided authentic content through their close-knit communities, and macro influencers extended our reach and visibility. The Instagram reels focused on soft-selling and entertainment, utilizing storytelling and personal testimonials to highlight the benefits of Vita Hair’s new product range. By utilizing Instagram’s visual and interactive features, the campaign effectively captured the audience’s attention and encouraged meaningful interactions. The campaign delivered remarkable results, featuring a total of 50+ pieces of content. It achieved over 2.1M+ views and garnered 31K+ interactions. Furthermore, the average engagement rate was 2.26% 🌟, highlighting the campaign’s effectiveness in reaching and engaging the audience.
This year has reinforced our commitment to making a meaningful impact in our sectors, and we’re excited to continue building on this momentum in the future! ✨
