Case Study
Influencer Marketing
Feb 8, 2022
BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales
Background
Strategy
Results
Background
BALMUDA is a top appliance brand from Japan, and is known in Taiwan as the “Hermès of Japanese home appliances” due to its brilliant designs and excellent functional. BALMUDA has successfully captured consumers’ with their BALMUDA The Toaster product, which has become an iconic home appliance item.
However, BALMUDA does not produce just toasters! The BALMUDA cordless vacuum cleaner has a brilliant design and features a unique 360-degree swivel head, making the vacuum cleaner not just an appliance, but