News

Leveraging on international creators to build domestic and international buzz around the new film: “Baian the assassin”

Overseas creator reaction videos to a new film: Baian the assassin, distributed in 40 markets outside of Japan

Key points

1. Casting of five creators through AnyMind Group’s creator network

Casting of popular creators from Thailand, the Philippines, Vietnam, and Indonesia, including Indonesia’s top creator, Kelab Andri (5.2 million channel subscribers)

2. Once the reaction videos are produced, each creator leveraged their social media presence to spread the word

Creators shared with their social med

Case Study

E-commerce & D2C

Mar 28, 2023

Suntory Holdings taps on AnyX for their digital commerce expansion of Honki-Yasai Marche

Suntory is looking to strengthen its move towards direct-to-consumer (D2C) as part of the group’s digital transformation. As part of this effort, Suntory launched its D2C brand Honki-Yasai Marche in 2022, in a bid to deliver “the true taste of vegetables.” In this interview, we speak to Mr. Aono and Mr. Arimura of the Digital Division at Suntory Holdings about winning strategies in the digital commerce space, and how they are using AnyMind Group’s e-commerce management platform, AnyX.

Interviewee profiles

Yuma Arimura

Digital Marke

Case Study

Publisher Growth

Mar 28, 2023

How LOOX TV was able to increase advertising revenue by 420% through AnyManager

As everyone knows, AnyMind Group is an end-to-end commerce enablement company that offers a wide range of marketing and e-commerce technologies. One of these technologies serves web and mobile app publishers - the AnyManager platform - and publishers also have access to in-market expertise to maximize the value of AnyManager. LOOX TV is one of these publishers.

LOOX TV is an OTT app that enables users to watch digital TV and satellite TV from their mobile phones. Developed and provided by Thaicom PLC. in collaboration with Thai Advance Innovation

Case Study

E-commerce & D2C

Jan 31, 2023

How Japanese florist Hibiya Kadan lowered CPA and improved conversation rate by 120% through e-commerce advertising

Hibiya Kadan, a company that continues to “revolutionize the florist industry,” had been working with AnyMind Group since 2022 to develop various aspects of its e-commerce business.

Founded in 1872, Hibiya Kadan Co., Ltd. was established in 1950 and opened its Hibiya Park Store in Tokyo. The company currently operates 190 brick-and-mortar stores across Japan, and offers wedding floral arrangements, floral gifts through its offline and online stores, individual floral sales, funeral services, landscaping, and floral graphic services. Goin

Case Study

E-commerce & D2C

Jan 16, 2023

Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

Nature 4 Nature has taken the Indian personal care industry by storm! Bollywood producer Anand Pandit and Yash Birla Ventures are the masterminds behind this direct-to-consumer (D2C) brand which focuses on sustainability and environmental responsibility and offers a range of skincare, bath & body care, and hair care products.

As an upstart brand in the industry, Nature 4 Nature had to compete in an already cluttered market of hundreds of beauty and personal care brands in India. Nature 4 Nature understood that it needed to get a fast edge over the res

Case Study

Influencer Marketing

Jan 5, 2023

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

PR = Public relations. Here, a “PR firm” refers to a company that handles public relations work on behalf of a company to build effective relationships between a company and its publics. Sunny Side Up is one of Japan’s largest PR firms. We speak to Mr. Ikai, Sunny Side Up’s Executive Officer and Director of Public Relations Division 1, about the company’s use of AnyTag and how public relations and influencer marketing will stack up for the future.

About Sunny Side Up

Sunny Side Up (SSU) has influenced various trends in the public r

Jun 3, 2022

News

Leveraging on international creators to build domestic and international buzz around the new film: “Baian the assassin”

Suntory Holdings taps on AnyX for their digital commerce expansion of Honki-Yasai Marche

How LOOX TV was able to increase advertising revenue by 420% through AnyManager

How Japanese florist Hibiya Kadan lowered CPA and improved conversation rate by 120% through e-commerce advertising

Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Suntory Holdings taps on AnyX for their digital commerce expansion of Honki-Yasai Marche

How LOOX TV was able to increase advertising revenue by 420% through AnyManager

How Japanese florist Hibiya Kadan lowered CPA and improved conversation rate by 120% through e-commerce advertising

Indian personal care D2C brand Nature 4 Nature unlocks next-gen commerce with the help of AnyMind Group

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Expanding Friesland Campina’s Foremost into Laos and Cambodia

TBS NEWS DIG | TBS/JNN takes a giant leap forward by going digital with over 100 million page views in just 4 months

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

AnyMind Group empowers content creators to grow their channels through YouTube Shorts

Career

Contact Us