July 30, 2021
Online fashion meets influencer marketing – How SHEIN conquered the Philippines market
SHEIN is the largest pure-play online fashion company globally. The company designs and sells apparel, other fashion goods and accessories primarily under their flagship "SHEIN" brand.
This online fashion company has an admirable reach on its own, with over 21 million followers on its Instagram page, and 16.2 million likes on its TikTok account.
To drive awareness, interactions and clicks to its SHEIN app in the Philippines, SHEIN turned to AnyMind Group and influencer marketing platform, AnyTag.
By leveraging on the combined scal