News

A First-of-Its-Kind Dice Integration by AnyMind That Delivered 14 Lakh Claims for Tata Ace Pro

Campaign Overview

Tata Ace Pro set out to build deeper awareness among truck drivers and commercial vehicle users, an audience that spends long hours on the road and typically relaxes with casual mobile games during breaks. Data showed a strong overlap between this TG and Ludo King’s player base, making the platform an ideal environment to reach them during their most receptive moments. The campaign’s objective was to engage this audience not through passive advertising but by embedding Tata Ace Pro directly into gameplay, creating a natural, memorabl

Case Study

E-commerce & D2C

Jan 29, 2026

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Today, many brands are taking a more proactive approach to e-commerce marketing. Live commerce has become a key tool for driving real time sales. It offers the charm of in-store product presentations combined with entertainment and creates a sense of closeness between buyers and sellers. This engagement can encourage immediate purchase decisions.

But…running livestreams that deliver consistent results is more than just turning on the camera and selling. It requires a strategy designed specifically for the brand. The strategy must not only attract vie

Case Study

Publisher Growth

Jan 23, 2026

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

In Southeast Asia, publishers are operating in one of the most dynamic and challenging ad markets in the world. From growing demand fragmentation to the need for deeper yield intelligence and scalable infrastructure, the right partnership can make all the difference. In this joint interview, AnyMind Group and PubMatic discuss how their collaboration is helping mobile publishers simplify integration, unlock premium demand, and prepare for the future with AI-powered monetization tools.

An Khanh Vu

Regional Head of P

Case Study

Digital Marketing

Jan 6, 2026

Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Background

SIANG.APATOhas built a strong presence in the home and pet-care market, consistently creating highly recognizable products through design and IP collaborations. This campaign marks the brand’s second partnership with AnyMind, further deepening cooperation based on prior successful results.

In the previous collaboration, the brand promoted its cat-scratch productusing the APM standard ad format. This time, to celebrate the 45th anniversary of the Penguin Family IP, SIANG.APATO launched a co-branded product line and sought to amplify the IP

Case Study

Influencer Marketing

Dec 11, 2025

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How can a derma brand become a daily ritual Gen Z couldn’t live without? The answer didn’t lie in product claims or new ingredients. It came from redefining what skincare means in culture, and tapping into the moments Gen Z truly cares about. Cetaphil partnered with AnyMind Group to make moisturizing a seamless and essential part of Gen Z’s lifestyle.

Business Impact

The campaign delivered remarkable results:

+159% sales uplift in Q4 2024 versus Q4 2023, contributing 50% of full-year moisturizer revenue

2× household penetration in the sensitive-s

Case Study

Publisher Growth

Dec 11, 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

Publisher Profile: VGames

VGames, founded in 2012 in Ho Chi Minh City, Vietnam, is a leading game development studio that creates visually stunning puzzles and casual games like HeroesTD and Jeweloku. Known for creating engaging and innovative games, VGames has captivated a global audience with its unique gameplay mechanics and vibrant visual styles. With a strong reputation in the industry, they have consistently delivered top-tier games that resonate with a wide range of players.

Their growth journey includes leveraging cutting-edge technology li

Oct 28, 2025

News

A First-of-Its-Kind Dice Integration by AnyMind That Delivered 14 Lakh Claims for Tata Ace Pro

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

How Dove and Creators Turned Pinktober Into a Movement with AnyTag

McCormick Boosts E-commerce Sales by 206% in 10 Months with AnyX

Monetizing the Future: How AnyMind and Magnite Are Scaling Audience-First Revenue for Publishers in Asia

AnyMind Group Sparks 15X YoY Surge in Bertolli’s E-Commerce Orders in Thailand

How CricHeroes Grew Advertising Revenue 400% with AnyMind Group

91.5% ARPDAU Uplift: MetaMobile’s Early Adoption of Next Gen GMA SDK

AnyMind’s Mobile Marketing Campaign Drives 3.5X Gen Z Engagement

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