News

Publisher Insights: Increase Website User Engagement with Progressive Web App (PWA)

1. Current Situation and Obstacles in the Webpage

In developing a site for publishers, there are several aspects that publishers have not usually paid attention to, but they are very important in improving the user experience in maintaining loyal users. In this case, some of the obstacles from the user's side can be explained in the following points:

Overview of the current situation and obstacles in the webpage

1.1. Increasing Level of Mobile User

Comparison of the number of users who use mobile and desktop devices shows the high volum

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AnyMind Group

Apr 7, 2021

AnyMind turns five: Kosuke Sogo on the company’s growth so far

Over the past five years, we have played a key role in driving the growth of our staff and our customers, and in return, they have helped us grow drastically as a company.

Once in a while, it’s important to take a step back and look at what we have achieved so far, especially on a day that marks our 5th year as a company.

The growth journey

It all started in April 2016, with two founders working out of a 10sqm office in Singapore. At that time, I have to admit that we were ambitious, but we also knew we had to scale rapidly to gain as much

Blog

Mar 18, 2021

A year on…AnyMind Group’s acquisition of POKKT Mobile Ads

One year ago, we announced the acquisition of India-based mobile video advertising platform, POKKT Mobile Ads. The acquisition and subsequent merger happened as borders were closed and the world adapted and evolved around us.

We speak to Rohit Sharma and Vaibhav Odhekar, co-founders of POKKT, who are now part of AnyMind Group’s board of directors, to find out more about what exactly transpired during the acquisition, the synergy within AnyMind Group’s leadership, teams and businesses, and what customers and the wider world can expect moving forward.

Blog

AnyMind Group

Mar 9, 2021

#AnyMindJourney Sessions: Hannah Tran, Senior Manager of Human Resources, Vietnam

We speak to Hannah, who leads our Human Resource department's efforts in Vietnam across three offices. She shares with us about her journey up until joining AnyMind Group, and what it's like working in human resources department.

Hello, My name is Tran Thi Minh Hoang or you can call me Hannah. I joined AnyMind Group on 20 March 2020 as Senior Manager of Human Resources, based out of Ho Chi Minh City office.

In fact, this was just one day before the long work from home period due to the COVID-19 pandemic. That means I've been with AnyMind Group for

Blog

AnyMind Group

Jan 8, 2021

#AnyMindJourney sessions: Sunsanee Alansari (Joy), Deputy Head of Corporate, Thailand

Hello, my name is Sunsanee Alansari, better known as Joy. I have been working at AnyMind Group’s office in Thailand for 4.5 years as the Deputy Head of Corporate, Thailand.

Prior to joining AnyMind Group, I worked as a secretary at a Japan-based trading company, where I received an opportunity to learn and gain experience in a customer service role for the export industry. Afterwards, I moved to a Dutch brand coffee supplier company, and in total, I had 13 years of professional experience before joining AnyMind Group.

These experiences allowed me to le

Blog

Digital Marketing

Dec 23, 2020

What can marketers look forward to in 2021

Many of us would hold back from making predictions for 2021, just because of how the year 2020 turned out. At the start of the year, I could not have predicted that I would have the chance to spend every night with my family for eight months, which has been rare since Sogo and I started the business back in 2016.

However, there are several key trends around Asia that deserve more attention from marketers, and there are even more opportunities to capitalise for brand and business growth.

One of our values is to “Be Bold”, and I’ll be bold by making some