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CastingAsia

Aug 27, 2020

Social media influencer marketing in Hong Kong

We’re looking at yet another market, following our analysis of influencer marketing in Singapore, that is small in size but packs a big punch. Hong Kong has one of the most thriving economies in the world, and is known as a hub for international trade and investment. As a highly-urbanized market, it comes as no surprise that internet user penetration rate stands at 91%, according to data from Hootsuite and We Are Social, with a mobile phone connection rate at 181% versus the total population. With that being said, Hong Kong presents marketers wit

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AnyMindGroup

Aug 14, 2020

AnyMind Group All-Hands Meeting 2020

In August, more than 750 #TeamAnyMind staff from across 13 markets dialled in for the company’s first-ever virtual all-hands meeting. Apart from monthly meetings for all staff, the all-hands meeting provides #TeamAnyMind across various markets and business lines with insights into the overall direction and exciting future plans of AnyMind Group. The theme for this all-hands meeting is around appreciation and working together to overcome whatever challenges may lie ahead. The evening started off with a video where AnyMind Group’s C-level staff than

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CastingAsia

Aug 13, 2020

Social media influencer marketing in Singapore

Although small in size, Singapore has one of the highest GDP per capita in the world (according to data from The World Bank), and sports a total population of 5.7 million people (including residents and non-residents, based on data from the Department of Statistics Singapore). We go back to our handy guide for digital statistics from We Are Social and Hootsuite, and the data looks pretty encouraging still. Boasting a 100% urbanization rate and a 147% penetration rate for mobile phone connections, high GDP per capita, and English as the predominant lan

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AdAsia

Aug 7, 2020

[Post event report] PLAZMA12: Building the first, truly-unified, omni-channel marketing platform in Thailand and SEA

In July, AnyMind Group took part in Treasure Data’s PLAZMA12: Data Saves The World“?”, an annual online event looking at digital transformation and data. Together with Thailand’s Rabbit Data, AnyMind Group spoke on the topic of “Building the first, truly-unified, omnichannel marketing platform in Thailand and SEA”. Thailand is emerging as one of the fastest-growing digital markets in APAC with consumers seamlessly shifting between mediums to consume digital content as well as conducting retail, travel and other transactions across a whole range of dig

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AnyMindGroup

Aug 3, 2020

In conversation with Kosuke Sogo, CEO and co-founder, AnyMind Group

Kosuke Sogo is co-founder and CEO of AnyMind Group, a fast-growth tech startup in the entertainment, marketing, HR and direct-to-consumer (D2C) industries. Starting out in April 2016, the company has seen immense horizontal and vertical growth. At present, the company has 17 offices across 13 markets around Asia and has over 750 employees, and features products and solutions across four industries. In March 2020, AnyMind Group acquired POKKT Mobile Ads, a mobile advertising platform, following the acquisitions of Japan-based companies, GROVE and

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CastingAsia

Jul 30, 2020

Social media influencer marketing in the Philippines

Influencer marketing continues its steady growth in the Philippines, and taking steps towards making an impact on businesses. At the same time, influencer marketing is becoming a key part of marketing strategies in the Philippines, with objective-based influencer marketing trending. After looking at influencer marketing in Indonesia, Japan, Vietnam, and Thailand, we now take a look at the influencer marketing industry in the Philippines. According to We Are Social and Hootsuite, there were 73 million internet users (at 67% penetration rate) in the Ph