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Publisher Growth

July 29, 2021

Publisher Insights: App Store Optimization (ASO)

1. The importance of optimization to beat app competition

Currently there are more than 2 million mobile applications available in the app store. How can publishers make their applications easy to find? This is one of the issues that every new application has to deal with. It's important to understand some of the methods of app marketing, and one of the most important techniques that many app developers often overlook is app store optimization (ASO).

2. So, what is ASO?

As the name implies, App Store Optimization is one way of optimizing mobile

Blog

Publisher Growth

July 23, 2021

Publisher Insights: Core Web Vitals (Part II): Optimize Page Experience & AnyMind Group’s Solution

1. Google’s Core Web Vitals (CWV) Becomes a Ranking Decisive

On Google's 20th Anniversary in 2018, Google released an article titled,Improving Search for the Next 20 Years, on increasing Page Searches for the Next 20 Years (Google, 2018).

First and foremost in the article, Google indicated a focus on providing for users information needs. Google strives to provide users with the most relevant and highest quality information as quickly as possible. In addition to relevant content, Google is also very concerned with the user experience on search page

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AnyMind Group

July 7, 2021

AnyMind Times: What fuelled Kosuke Sogo to co-found AnyMind Group? AnyMind’s expansion into logistics, and so much more!

It was a pretty jammed-packed month for us. Over the past year, we’ve expanded our platforms to include cloud manufacturing, e-commerce enablement and logistics, along with our existing offerings in marketing, publisher growth and creator growth. Since the start, we have constantly developed new innovations and business models to consistently bring new value to our customers - that hasn’t changed since 2016!

This month, we launched a new platform for our direct-to-consumer (D2C) suite: logistics management platform, AnyLogi. With this addition, custo

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AnyMind Group

June 10, 2021

AnyMind Times: What’s next for influencer marketing, Campaign Asia’s Tech MVP 2021, new features on AnyManager and more!

We're back with the May 2021 edition of AnyMind Times, this time taking a look at some of the biggest happenings across the company. This month, we saw a new Tech MVP crowned by Campaign Asia, an insightful read into the next stage of influencer marketing by Kosuke Sogo, CEO and co-founder of AnyMind Group, and so much more.

• Enhanced capabilities and features on AnyManager

• More influencer D2C brand launches in Japan

• We spoke to Aza, product manager of AnyFactory and AnyDigital

• Tech blog updates

• Kosuke Sogo, CEO of AnyMind Group, on wha

Blog

Publisher Growth

June 2, 2021

Publisher Insights: Core Web Vital (Part 1): New Factors Affecting Google Ranking

1. Importance of Users Centered Design

User-Centered Design (UCD) is a developer process in designing a digital product that is convenient for users to use. The design is adapted from user behavior in using a product to make it easier for users. We may have heard how important user-centricity is, where the convenience of the user experience while visiting a site is one of the main factors in the design process. Based on XD Ideas (experience design ideas), UCD also has an emotional impact on users in determining whether the experience is valuable to a

Blog

AnyMind Group

May 7, 2021

AnyMind Times: Celebrating five years of operations, lifting the lid on our products and lots of D2C-related news

AnyMind turns five

We also launched a couple of influencer brands

Influencers can now use sustainable materials for their D2C products

Launch of self-serve design function on AnyFactory

We launched a tech blog

We now have a dedicated website for AnyManager

Other happenings around Asia

AnyMind turns five

April was a pretty special month for us, as we celebrated AnyMind turning five! We’ve come pretty far in just a short period of time, as Kosuke Sogo, CEO and co-founder of AnyMind Group shared in his blog post this month.

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