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CastingAsia

Jul 2, 2020

Social media influencer marketing in Vietnam

Vietnam is one of Southeast Asia’s most dynamic and fastest-growing markets for social media influencer marketing, and rightly so. With a population close to 97 million people, there are over 145 million mobile phone connections (150% population penetration rate), with 68.17 million people (70% of total population) connected to the internet, and 65 million people on social media (67% of total population), according to a 2020 report from We Are Social and Hootsuite. Those numbers might not immediately stand out, but if we look further into growth

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CastingAsia

Jun 18, 2020

Social Media Influencer Marketing in Japan

We’re tackling one of the most unique markets in Asia for social media usage and influencer marketing, as we look at a market we have grown a foothold in since April 2017 - Japan. But first, some stats to see how big this market actually is for influencer marketing. We’re looking at a highly mature market in Asia, with data from Hootsuite and We Are Social placing internet users at 92% of the population, and a penetration rate of 65% (82 million people) for active social media users. With that said, the report indicated that internet users in Japan

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AnyMindGroup

Jun 15, 2020

TikTok – The rising star that is shaking up the social media world!

You can’t deny how popular TikTok is especially amongst the Gen Z and millennial age groups. TikTok’s latest surge comes amid the global COVID-19 pandemic, which has seen consumers drawn to their mobile devices more than ever as they look for new ways to shop, work, and connect with others. To put things in perspective, the total number of downloads of the TikTok app across iOS and Android hit 2 billion downloads in April, and comes just five months after the app hit 1.5 billion downloads. The explosive growth of the Bytedance-owned social media

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CastingAsia

Jun 3, 2020

Rise of Social Media Influencer Marketing in Indonesia

We’re stating the obvious, but Indonesia is a big market for influencer marketing. Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth. However, that alone just shows the potential audience reach, but nothing about how this can impact marketers and businesses looking to reach audiences in Indonesia. Looking a bit deeper into the statistics, 94% of internet users (175.4 million people at 64% penetration rate of the count

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AnyMindGroup

Apr 7, 2020

Hello world, meet our new logo

This is our first rebrand since reorganizing into AnyMind Group in January 2018. However, this was a necessary one. The company has evolved in so many ways - from humble beginnings in Singapore as AdAsia Holdings, the initial focus was on the advertising industry. In August 2016, we launched the CastingAsia platform, which has now turned into a fully-fledged business line. In January 2018, we reorganized into AnyMind Group, and launched TalentMind, an HR-focussed business. At this point, we had also made our first acquisition: FourM in Japan. The

Blog

AnyMindGroup

Mar 11, 2020

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

If you’ve met Gavin Floyd in-person, you wouldn’t have guessed his age. The energy he exudes is that of a person 20 years younger, and honestly, rather fetching with his colleagues and clients. Following the small town to bigger city trend of several others at AnyMind Group, including CEO and co-founder, Kosuke Sogo, Gavin grew up in one of the most northern Scottish isles, Orkney, where he says: “men are men, and sheep are scared.” We sit down with Gavin, who is now Deputy Head of Advertiser Engagement, based out of AnyMind Group’s Singapore offic