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AnyMind Group

August 3, 2020

Perbincangan dengan Kosuke Sogo, CEO and co-founder, AnyMind Group

Kosuke Sogo adalah co-founder dan CEO dari AnyMind Group, startup teknologi yang berkembang pesat dalam industri entertainment, marketing, HR, dan direct-to-consumer (D2C). Didirikan pada bulan April 2016, perusahaan telah melihat pertumbuhan horisontal dan vertikal yang luar biasa. Saat ini, perusahaan memiliki 17 kantor di 13 pasar di seluruh Asia dan memiliki lebih dari 750 karyawan, serta memiliki produk dan solusi di empat industri. Pada bulan Maret 2020, AnyMind Group mengakuisisi POKKT Mobile Ads, sebuah platform iklan mobile, mengikuti akui

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AnyMind Group

July 24, 2020

#AnyMindFamily Stories – Siwat Vilassakdanont (X) – Keep motivated by having a great support system

Hello, I am Siwat Vilassakdanont, people call me X. I’ve been with AnyMind Group since 2019, and joined through the acquisition of Moindy Digital (Moindy) where I was an investor and Managing Partner, and helped scale the business for around three years. Moindy is an influencer network that helps grow the YouTube Ecosystem in Thailand. Prior to my investment in Moindy, I co-founded several tech companies in Thailand as well as held positions in local and international financial organizations in the United States and Singapore. I am currently the Co

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AnyMind Group

July 17, 2020

#AnyMindFamily Stories – Lidyawati Aurelia – Believe in yourself, you can be hero from zero

Hello, my name is Lidyawati Aurelia, and I first joined AnyMind Group in October 2016 as Country Manager of AnyMind Group in Indonesia. After graduating from Tarumanagara University with a major in accounting in 2010, I was invited by my lecturer to participate in an internal project doing audit for a media company for two months. The founder of the company I helped audit, started a media buying unit, MediaxAsia, and that was my first step into this space. I joined the team as an account executive to handle one of the agency's brands. One and a hal

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Influencer Marketing

June 3, 2020

Pertumbuhan Influencer Marketing Sosial Media di Indonesia

Indonesia merupakan pasar yang besar untuk influencer marketing. Berdasarkan data dari We Are Social dan Hootsuite pada tahun 2020 menunjukkan tingkat penetrasi sosial media adalah 160 juta orang (59% dari populasi negara), dengan pertumbuhan 8,1% tahun-ke-tahun. Head here for more resources on influencer marketing in Indonesia Namun, angka tersebut saja sudah menunjukkan potensi jangkauan audiens, tetapi tidak menunjukkan bagaimana dampaknya terhadap pemasar dan bisnis yang ingin menjangkau audiens di Indonesia. Ketika kita lihat lebih la

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AnyMind Group

April 7, 2020

Halo dunia, ini adalah logo baru kami

In October 2020, AnyMind Group renamed the AdAsia and CastingAsia brands. Read more here. Ini adalah rebranding pertama kami sejak direorganisasi menjadi AnyMind Group pada Januari 2018. Namun, ini perlu dilakukan. Perusahaan ini telah berkembang dalam banyak hal - dari awal yang sederhana di Singapura sebagai AdAsia Holdings, fokus awalnya adalah pada industri periklanan. Pada Agustus 2016, kami meluncurkan platform CastingAsia, yang kini telah berubah menjadi lini bisnis yang lengkap. Pada Januari 2018, kami direorganisasi menjadi AnyMind Gro

Blog

AnyMind Group

March 11, 2020

#AnyMindFamily Stories – Gavin Floyd – From fisherman and nightclub bouncer to media and technology sales

If you’ve met Gavin Floyd in-person, you wouldn’t have guessed his age. The energy he exudes is that of a person 20 years younger, and honestly, rather fetching with his colleagues and clients. Following the small town to bigger city trend of several others at AnyMind Group, including CEO and co-founder, Kosuke Sogo, Gavin grew up in one of the most northern Scottish isles, Orkney, where he says: “men are men, and sheep are scared.” We sit down with Gavin, who is now Deputy Head of Advertiser Engagement, based out of AnyMind Group’s Singapore offic