News

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.

Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Dec 27, 2019

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

Indonesian-based telecommunications company, Smartfren, ran an award-winning influencer marketing campaign with CastingAsia, the influencer marketing vertical of AnyMind Group.

Smartfren received an award from the ICMA (Indonesia Content Marketing Award 2018) for the best creative content in influencer marketing implementation, with the name #IndonesiaGueKeren.

The two-month campaign comes with the objective to elevate awareness for the “Smartfren Unlimited Promo” campaign, with 17.8 million 4G LTE subscribers on its books, up from 12.3 million at the

Press Release

Influencer Marketing

Dec 10, 2019

CastingAsia signs strategic partnership with influencer marketing company, GROVE

CastingAsia, an influencer marketing business and part of AnyMind Group, has announced the agreement of a strategic partnership with GROVE Co., Ltd., an influencer network based in Japan.

The new partnership will see 150 exclusive creators and around 700 registered creators within GROVE’s network, join the CastingAsia Creators Network. Through the CastingAsia Platform, marketers can also discover, activate, manage and track influencer marketing activity. This is enhanced through local teams across Asia providing marketers with strategy consultation,

Blog

Influencer Marketing

Dec 9, 2019

AnyMind Group partnered with SITEC in Malaysia : KOL and influencer marketing strategy 2019

AnyMind Group has grown very quickly in Malaysia even with less than a year of operations. As a technology startup, we’re always hungry to grow together with our partners. In order to drive growth in the influencer marketing ecosystem through education, we partnered with Selangor Information Technology and E-commerce Council (SITEC) to share with over 40 marketers and advertisers with the latest influencer marketing tactics and strategies in Malaysia through an event titled: “2019 KOL与网红行销攻略”. (KOL & influencer marketing strategy 2019)

Event spe

Blog

Influencer Marketing

Nov 25, 2019

AnyMind Group at Social Media Week Manila : the evolved influencer marketing landscape

Social Media Week prides itself in being one of the world’s premier conferences that brings together digital marketing professionals from over 50 countries to share ideas, insights, and strategies for how to advance their businesses and brands.

The second-ever Social Media Week Manila on 11-12 November featured top industry experts and brand leaders from some of the top companies in the world, including AnyMind Group’s influencer marketing business, CastingAsia.

Being one of the leading influencer marketing platform and solutions companies in Asia and

Blog

Influencer Marketing

Nov 1, 2019

CastingAsia hosts “Thailand InfluTalk : Future of Influencer Marketing 2020” seminar in Bangkok

Nowadays, almost every marketer has in some way experimented with influencer marketing. In an ever-changing business world, brands, agencies and marketers are always looking to stay on top of the latest strategies and approaches in marketing.

As one of the leading players in influencer marketing in Thailand, as well as Asia, CastingAsia aims to deliver smart, data-driven influencer marketing solutions to a wide array of businesses, industries, marketers, influencers and creators. In keeping up with the lightning-quick changes in the influencer marketing

Aug 27, 2019

News

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

CastingAsia signs strategic partnership with influencer marketing company, GROVE

AnyMind Group partnered with SITEC in Malaysia : KOL and influencer marketing strategy 2019

AnyMind Group at Social Media Week Manila : the evolved influencer marketing landscape

CastingAsia hosts “Thailand InfluTalk : Future of Influencer Marketing 2020” seminar in Bangkok

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

CastingAsia signs strategic partnership with influencer marketing company, GROVE

AnyMind Group partnered with SITEC in Malaysia : KOL and influencer marketing strategy 2019

AnyMind Group at Social Media Week Manila : the evolved influencer marketing landscape

CastingAsia hosts “Thailand InfluTalk : Future of Influencer Marketing 2020” seminar in Bangkok

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

AnyMind Group at Digital Transformation Trends Forum 2019

Join CastingAsia in Bangkok for Influencer Marketing 2020

Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them

CastingAsia launches CPA and CPC capabilities for influencer marketing

CastingAsia is at it Again! DAAT DAY 2019

3 ways influencer marketing can be better tied into advertising

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