News

Social media influencer marketing in Vietnam

Download: State of Influence in Asia 2021 report now

Vietnam is one of Southeast Asia’s most dynamic and fastest-growing markets for social media influencer marketing, and rightly so.

Head here for more resources on influencer marketing in Vietnam

With a population close to 97 million people, there are over 145 million mobile phone connections (150% population penetration rate), with 68.17 million people (70% of total population) connected to the internet, and 65 million people on social media (67% of total population), according to a 2020

Event

Influencer Marketing

Jun 25, 2020

[Thai] Webinar: Brand Content Creation

Are you a marketer and looking to elevate your YouTube channel to the next level to reach audiences that matter? Then this webinar is for you.

Hear from our team of experts as they take you through the ins and outs of creating a brand or corporate YouTube channel that resounds with your audience. They've worked with many top YouTube content creators in Thailand and across Asia, and are looking to share about what makes these channels success and why you should build one for yourself.

This webinar will dive into the YouTube ecosystem, areas that ma

Press Release

Influencer Marketing

Jun 23, 2020

AnyMind Group launches social media account analytics on CastingAsia

AnyMind Group, a technology company in the marketing, entertainment, HR and direct-to-consumer (D2C) industries, has today announced the launch of an analytics tool for marketers to analyze and track their brand’s social media profiles on the CastingAsia platform.

To provide marketers with more control over their social media and influencer marketing assets through a single platform, the analytics tool will initially launch for Instagram profiles. Users will be able to view key insights into their brand’s social media accounts including actual figures

Blog

Influencer Marketing

Jun 18, 2020

Social Media Influencer Marketing in Japan

Download: State of Influence in Asia 2021 report now

We’re tackling one of the most unique markets in Asia for social media usage and influencer marketing, as we look at a market we have grown a foothold in since April 2017 - Japan.

But first, some stats to see how big this market actually is for influencer marketing.

We’re looking at a highly mature market in Asia, with data from Hootsuite and We Are Social placing internet users at 92% of the population, and a penetration rate of 65% (82 million people) for active social media users. With that

Blog

Influencer Marketing

Jun 3, 2020

Rise of Social Media Influencer Marketing in Indonesia

Download: State of Influence in Asia 2021 report now

We’re stating the obvious, but Indonesia is a big market for influencer marketing. Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth.

Head here for more resources on influencer marketing in Indonesia

However, that alone just shows the potential audience reach, but nothing about how this can impact marketers and businesses looking to reach audiences in Indones

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---

A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Nov 25, 2019

News

Social media influencer marketing in Vietnam

[Thai] Webinar: Brand Content Creation

AnyMind Group launches social media account analytics on CastingAsia

Social Media Influencer Marketing in Japan

Rise of Social Media Influencer Marketing in Indonesia

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

[Thai] Webinar: Brand Content Creation

AnyMind Group launches social media account analytics on CastingAsia

Social Media Influencer Marketing in Japan

Rise of Social Media Influencer Marketing in Indonesia

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

CastingAsia signs strategic partnership with influencer marketing company, GROVE

AnyMind Group partnered with SITEC in Malaysia : KOL and influencer marketing strategy 2019

AnyMind Group at Social Media Week Manila : the evolved influencer marketing landscape

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