AnyMind Group recently hosted a roundtable event in Jakarta titled “The Future of Video for Media – Introducing YouTube Reserved Ads”. The event brought together media professionals, digital strategists, and content creators to discuss the growing importance of video in Indonesia’s digital landscape and explore monetization strategies, particularly through YouTube Reserved Ads.
YouTube Reserved Ads is a new opportunity for media owners to generate additional ad revenue. This solution allows publishers to fully control over monetize their YouTube inventory by offering guaranteed ad placements, which are highly valued by brand advertisers. The benefits include higher CPMs for premium content, predictable income through guaranteed impressions, and access to top-tier branding campaigns. This format is particularly valuable for channels with strong audience performance or niche market appeal, and it provides media companies with greater control, consistency, and partnership potential in their monetization strategy.
The event began with Bertha Cindy, Head of Agency Business at AnyMind Group, highlighting the dominance of video in digital content and its effectiveness in engaging audiences and driving brand awareness.
Hitoshi Maruyama, Managing Director of Publisher Growth at AnyMind Group, then introduced YouTube Reserved Ads as a new solution for media owners to generate premium ad revenue through guaranteed ad placements on YouTube. The roundtable also addressed industry challenges such as the volatility of digital traffic, competition for audience attention, and the rising costs of production and talent.
Yonathan Lim, Senior Manager of Creator Growth at AnyMind Group, provided insights on how media publishers can enhance their YouTube performance through optimized metadata, content structure, and SEO.
Priskila Ifke Goni introduced the Indonesia Video Media Partner (IVMP) initiative, a program designed to empower local media organizations by providing access to exclusive ad demand, competitive membership fees, and free tools such as AnyMind’s AI-powered video generator.
Ryotaro Suzuki, Publisher Engagement Manager at AnyMind Group, concluded the event by emphasizing the critical role of YouTube in the future of media monetization and encouraging publishers to explore YouTube Reserved Ads as a strategic advantage.
AnyMind Group reaffirmed its commitment to supporting publishers and creators across Indonesia through local insights, global expertise, and innovative tools, helping media businesses navigate the evolving video landscape and maximize their digital growth.
