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Case Study

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Case Study

E-commerce & D2C

Jan 29, 2026

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Today, many brands are taking a more proactive approach to e-commerce marketing. Live commerce has become a key tool for driving real time sales. It offers the charm of in-store product presentations combined with entertainment and creates a sense of closeness between buyers and sellers. This engagement can encourage immediate purchase decisions. But…running livestreams that deliver consistent results is more than just turning on the camera and selling. It requires a strategy designed specifically for the brand. The strategy must not only attract vie