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12 Important Google Analytics Report Types To Improve Publishers Site Performance

Analyzing the website can help publishers to understand their target audience and behavior, so that the website can be optimized with the customer journey to suit the special interests and needs of users. Optimizing user journey can drive conversion increment, as users are more likely to buy a product/service when their experience with the brand that is highly relevant and personal. To analyze their site in deep, publishers can generate the report using the Google Analytics tool. Google analytics is an open source platform that can collect data on how us