Case Study
Influencer Marketing
Jun 22, 2026
New Year, New Shine: How Dove Turned Festive Beauty Rituals into a High-Impact Cultural Campaign with AnyMind
Chinese New Year is one of the most commercially competitive periods in Malaysia, with beauty and FMCG brands aggressively competing for consumer attention through festive promotions and seasonal campaigns. For Dove, the challenge was not only to drive awareness during the festive period, but also to sustain relevance beyond the seasonal spike and position the Dove Hya Keratin Shine series as an everyday beauty essential. In partnership with AnyMind Group, Dove launched an integrated, entertainment-led campaign designed to embed the Hya Keratin Shine ra
