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Nov 11, 2026
How Hồ Bích Trâm Grew YouTube Shopping GMV by 326% in Three Months
AnyMind Group helped the Vietnamese actress activate her existing YouTube audience through content repurposing, multi-format publishing, and expanded product tagging.
An established YouTube audience creates a strong starting point for affiliate commerce, but turning viewership into sales requires more than adding product links to videos. Vietnamese actress and content creator Hồ Bích Trâm collaborated with AnyMind for channel growth and YouTube Shopping Affiliate. Within three months, the channel achieved 326% GMV growth and over 999% growth in product clicks.
1Creator Background
Hồ Bích Trâm is a Vietnamese actress recognized for her performances in television dramas, including Muôn kiểu làm dâu, Hoa cúc xanh, Vùng hạ chuyển mình, and Mẹ hổ dạy con dâu. She has also made her mark in web dramas, winning the Best Web Drama Actress award at the 2021 Green Star Awards for Về nhà ăn Tết. Alongside her acting career, she has built a YouTube presence through HỒ BÍCH TRÂM OFFICIAL, a channel featuring web dramas and lifestyle content with over 820,000 subscribers.
2Campaign Objective
The objective is to establish YouTube Shopping Affiliate as a new revenue stream for Hồ Bích Trâm’s existing channel, strengthening product integration across her content to create more opportunities for audience engagement and GMV growth.
3Growth Strategy: Connecting Content with Commerce
a.Expand Content Output Through Production and Repurposing
AnyMind worked with Hồ Bích Trâm to develop new videos and repurpose existing footage, increasing the number of videos published from 15 to 48.
The strategy also combined long-form videos with YouTube Shorts to serve different viewing behaviors. Shorts created additional opportunities for content discovery, while long-form videos provided more room for product recommendations within relevant storylines and everyday content.
This approach expanded the content available to support product discovery while making greater use of existing footage
b.Integrate Product Discovery into the Viewing Experience
AnyMind supported the integration of product recommendations into relevant lifestyle and entertainment videos, complemented by clear calls to action.
The team also supported product tagging across eligible videos, including relevant existing content and new uploads. By broadening the range of videos that could feature products, the initiative expanded opportunities for viewers to move from watching content to exploring featured products through YouTube Shopping.
Together, these activities connected content development with affiliate commerce, making product discovery a more integrated part of the channel experience.
4Results
Within three months, the channel achieved measurable growth across product engagement and sales:
RESULTS IN THREE MONTHS
326%
Growth in GMV
>999%
Growth in product clicks
8.8%
Product order rate
Key Takeaways
- Scale content opportunities: Combine new video production with content repurposing to expand publishing output and create more opportunities for product discovery.
- Integrate commerce into relevant content: Product recommendations, clear calls to action, and product tagging can connect the viewing experience with shopping opportunities.
Ready to unlock YouTube’s commerce potential? Connect with AnyMind to explore your next growth opportunity.
