Press Release
E-commerce & D2C
Apr 22, 2026
Samsung taps on AnyMind Group’s AnyLive to boost live commerce in eight markets
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that Samsung Electronics will utilize AnyMind Group’s AI live commerce platform, AnyLive, for its live commerce activities - with a focus on consumer electronics and mobile experience products - in Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam. In Southeast Asia, Samsung will utilize AnyLive to stream across its Shopee, Lazada and brand.com channels, whilst in Australia and New Zealand, Samsung will dep
