Discover the emerging trend on Xiaohongshu (XHS), where Chinese travelers’ fascination with Thailand creates exciting opportunities for Thai brands to expand. Learn how to engage Chinese customers through travel tips, experiences and product recommendations while navigating the complexities of China’s online compliance regulations.
Key Highlights :
1. XHS Travel Trend Insight:
Explore how the growing interest in Thailand as a travel destination on XHS is reshaping the social content landscape in China and creating new opportunities for Thai brands.
2. Market Expansion Strategies:
Learn how to adapt your brand’s messaging, content, and offerings to effectively engage Chinese consumers on XHS, capitalizing on travel and lifestyle trends.
3. Compliance Essentials:
Gain expert guidance on China’s online compliance regulations, including content standards, data protection laws, and influencer marketing requirements, ensuring your brand enters the market successfully and legally.
4. Navigating Cross-Cultural Dynamics:
Understand the cultural and behavioral differences between Chinese and Thai consumers and how to tailor your marketing strategies to resonate with both audiences. Whether you’re new to XHS or looking to refine your strategy for expanding into China, this seminar will provide actionable insights on leveraging the platform, navigating compliance, and building a strong presence in China’s rapidly evolving digital market.
Agenda :
01.30 -02.00 pm. : Registration
02.00 – 02.15 pm. : Welcome & Opening Speech
02.15 – 03.15 pm. : Insights on Chinese Tourists in Thailand, Travel Trends, and XHS Compliance
03.15 – 04.00 pm. : Engage and Convert with Chinese: Power of XHS
04.00-04.10 pm. : AnyMind Solutions for Your Business Needs
04.10 pm. Onwards : Networking & Mingle time