Event
AnyMind Group
Oct 21, 2025
Dubai : Xiaohongshu Expansion Playbook
Discover how Xiaohongshu (XHS), one of China’s most influential lifestyle platforms, is shaping the travel and shopping preferences of Chinese consumers—and how this growing trend presents an exciting opportunity for UAE brands.
With a rising number of Chinese travelers exploring the Middle East, Dubai has become a key destination of interest on XHS, creating a unique window for local brands to connect with this high-intent audience. Learn how to engage Chinese customers through authentic storytelling, travel experiences, and localized product recomme