AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has been awarded the Gold Award at the Martech Innovation Awards 2025. The award was given in recognition of its AI-powered live commerce platform, AnyLive, submitted under a case study featuring the Evian brand. The case study demonstrated how the platform increased streaming hours and boosted sales while reducing costs by up to 90%.
The Martech Innovation Awards 2025 is an awards show recognizing top technology and marketing innovations in Thailand. Organized by the Martech Expo 2025, the awards honor organizations with vision and commitment to developing marketing technology and applying AI to create impactful business solutions.
AnyLive was launched in September 2024 as a platform designed to maximize sales through live commerce, enhancing human-led livestreams with AI avatars. These avatars allow 24/7 livestreaming and can seamlessly connect with both e-commerce and social media platforms.
The Evian case study, from Sino-Pacific Trading (Thailand), showcased the platform’s capabilities by integrating AI avatars for off-peak live sessions, while still using human hosts during peak hours. This strategy yielded highly positive results, cutting livestreaming costs by up to 90% and increasing livestream hours consistently each month. The AI streaming also reduced errors and outperformed human-only streams in driving online sales, due to extended broadcast time, emphasizing the role of AI in enhancing e-commerce performance.
“We’re honored and thrilled that AnyLive has become a new innovation helping to drive and elevate Thailand’s e-commerce landscape. This award represents the dedication and commitment of our teams, both locally and globally, who worked together to bring this platform to life. We also extend our thanks to Sino-Pacific Trading (Thailand) for trusting us with the Evian brand and choosing AnyLive as part of their sales-driving strategy. We’ll continue developing new technologies and innovations to strengthen the e-commerce ecosystem,” said Siwat Vilassakdanont, Managing Director of Thailand and the Philippines, AnyMind Group.
“AnyLive is one of the platforms from AnyMind Group that has greatly improved our outcomes. Since partnering with AnyMind, our sales have grown by over 200% compared to 2023. We’ve been partners for over a year now, and I’m thankful to AnyMind for bringing in new innovations that have propelled Evian’s growth, turning it into a case study for many other brands today,” said Parinya Sangpetchprasert, Head of eCommerce at Sino-Pacific Trading (Thailand) Co., Ltd.
