AnyMind Group supports BONCEPT’s cross-border expansion into Vietnam

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced that it is now the exclusive online distributor for Korean cosmetics brand, BONCEPT in Vietnam. AnyMind will support BONCEPT in distributing and marketing its products across e-commerce platforms in Vietnam, including Shopee, TikTok Shop and Lazada.

BONCEPT is a cosmetics brand owned by TONYMOLY, a well-known and beloved cosmetics company in South Korea. The brand name is the result of a combination of the words “Beauty” and “Concept,” and its products aim to provide effective and user-friendly skincare and beauty solutions. BONCEPT’s skincare products feature Retinol as a key ingredient, offering anti-aging and wrinkle-reduction benefits. In the beauty segment, the brand is renowned for its long-lasting makeup products with true-to-color finishes.

BONCEPT will expand its online business in Vietnam through AnyMind Group’s comprehensive e-commerce solutions through its breadth of proprietary technology and local networks in Vietnam, including:

• E-commerce Operations and Analytics:Optimizing and managing data across e-commerce channels through AnyMind’s e-commerce management and data platform, AnyX
• Marketing:Utilizing AnyTag for influencer marketing and AnyDigital for digital marketing to enhance brand awareness and product promotion.
• AI Live Commerce:Elevating the online shopping experience and boosting sales with AI-powered live streaming through the AnyLive platform.

Akinori Kubo, Managing Director of Global E-commerce at AnyMind Group, said: “Collaborating with BONCEPT is a great opportunity for us to showcase our strength in cross-border e-commerce expansion, from e-commerce operations and digital marketing to AI-powered live streaming. Our offerings stand to help BONCEPT establish a strong foothold in the Vietnamese market and deliver groundbreaking shopping experiences for customers.”

Diane Kim, Director of TONYMOLY said: “We are delighted to partner with AnyMind Group, a leading partner in digital transformation and e-commerce solutions. With AnyMind’s support, we are confident that BONCEPT will quickly become a beloved brand in Vietnam.”