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How Vietnamese publishers can ride the short drama wave

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Publisher Growth

Jul 2, 2025

How Vietnamese publishers can ride the short drama wave

With short drama content rapidly gaining popularity across Asia in 2025, Google hosted an exclusive offline event “Drama Shorts: The Path to Breakthrough Growth - Key Trends & Actionable Strategies” in Ho Chi Minh City to help publishers in Vietnam seize this fast-emerging opportunity. AnyMind joined the event as a featured speaker and Google’s partner, sharing solutions designed to help web publishers and OTT platforms effectively launch, monetize, and grow short drama content. Expert insights from Google, AnyMind, and CleverTap The event opened with