Thailand – 4 November , 2025 – AnyMind Group, a BPaaS company for marketing, e-commerce, and digital transformation, today highlighted that Bertolli (Thailand), a globally recognized olive oil brand distributed in Thailand by Sino-Pacific Trading Thailand Co., Ltd., has achieved an e-commerce order volume growth of 1,477 percent in August 2025, compared to August 2024, following Bertolli Thailand’s use of AnyMind Group’s AnyX and AnyChat platforms to streamline e-commerce channels and customer engagement.
The campaign focused on optimizing Bertolli (Thailand)’s e-commerce strategy towards sustainable growth in Thailand through AnyX, AnyMind Group’s platform that streamlines the management of end-to-end e-commerce, and conversational commerce platform AnyChat to enhance customer engagement across e-commerce and social media channels.
Before partnering with AnyMind Group, Bertolli (Thailand) faced challenges in building online awareness and lacked a centralized data analytics system, which limited proactive marketing planning. Through AnyMind Group’s platforms, Bertolli (Thailand) can now centrally monitor performance in real time, analyze product trends, and optimize the shopping experience according to consumer behavior on each platform.
Bertolli also adapted its promotion and e-commerce sales strategies to align with Thai consumer behavior, such as organizing Double Digit Day campaigns, promoting products through Lazada and Shopee, and using automated responses via AnyChat to stimulate sales and build long-term customer relationships.
E-Commerce Results comparing August 2024 and August 2025:
- E-commerce order volume increased 1,477% year-on-year.
- Optimized online store performance for platform-specific consumer preferences.
- Reduced store and campaign management time by over 50%
- Increased customer response efficiency and speed
Parinya Sangpetchpasert, Senior Trade Marketing Manager Online Channel and Head of E-commerce, said: “When selecting a platform provider, we looked beyond just technology. We needed a team that truly understands our business. AnyMind offers both a robust platform and expert guidance in e-commerce, enabling us to plan and make decisions with greater precision. The AnyX platform gives us a complete view of products, sales, and overall performance. This allows our marketing strategies to be more effective and better tailored to our customers’ needs.”
Korakan Yamsattham, Deputy Head of D2C-EC Enablement and Affiliate Business, Thailand, AnyMind Group, said: “We are committed to helping brands like Bertolli implement end-to-end e-commerce strategies, from inventory management and promotional planning to customer behavior analysis, to reach target audiences accurately and consistently. Our collaboration with Bertolli in Thailand has been seamless, driving remarkable sales growth.”
