AnyMind Group, a technology company for the business supply chain, has today announced that the company’s e-commerce management platform, AnyX, has extended native support for data from Yahoo! JAPAN Ads.
With this addition, AnyX users can centrally manage, unify and analyze data from advertising platforms such as Google Ads, Facebook Ads, and TikTok Ads, alongside Yahoo! JAPAN Ads, and data from e-commerce channels, logistics and customer engagement. Data can be accessed by campaign, ad group, ad set, keyword, and creative, enabling in-depth analysis of ad performance across a variety of angles and metrics including ad spend, impressions, cost-per-mille (CPM), clicks, clickthrough rate (CTR), cost-per-click (CPC), conversions, conversion rate, cost-per-acquisition (CPA).
By unifying data from external platforms into AnyX, the scope of comparison and analysis of all indicators for each sales channel and product can be expanded, enabling rapid, high-quality, data-driven decision-making and optimization of e-commerce operations.
