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AnyMind Group empowers Noah Sato to launch collaboration between her D2C brands Shefar and Mel Cinna

The collaborative products will be available in limited quantities on the Shefar official online store on 14 February 2022, 7 p.m. JST

AnyMind Group, an end-to-end commerce enablement company, has today announced a collaboration by Japanese model and solo musician, Noah Sato’s, D2C brands: Shefar – a perfume brand and Mel cinna – an accessory brand. The limited edition collection, Mel cinna × Shefar, will be available on Shefar’s official online store from 14 February 2022, 7 p.m. Japan Standard Time.

    Shefar official online store:
    Shefar official Instagram:
    Shefar official Twitter:

    Mel cinna official online store:
    Mel cinna official Instagram:

    Shefar is a perfume brand created by Noah Sato, which features fragrances based on the idea of “girl of your dreams,” referring to someone who seems near but far, reachable but unreachable.

    The brand was launched in October 2021, and has gained immense popularity, especially among women in their late teens and twenties, with sales exceeding 1,000 units in just one day after the launch of the first product online, and sales of 500 units at a limited-time pop-up store event.
    In collaboration with Mel cinna, an accessory brand also produced by Sato, the first collection from this collaboration: “[Mel cinna x Shefar] Limited set,” which includes the first Shefar product “Pipiel -Eau de parfum-” and a limited edition necklace of Mel cinna will be available in a limited quantity of 100 sets.

    ■Product information:【Mel cinna × Shefar】Limited set

    The set includes a limited edition Mel cinna necklace with embedded pink and blue stones as the motif colors of “Pipiel -Eau de parfum-“, the first product of Shefar.
    The heart-shaped design and the “M” engraving expresses Mel cinna’s “cuteness” brand characteristic.

    The necklace is a limited edition of this collaboration product and sold only as part of this collaboration.

    Product Design

    The glass bottle has a round cap with a striking gradation from pale blue to pink, and is stamped with a gold foil. A large ribbon is placed around the neck to represent the special “childishness” of Pipiel. The bottle is filled with special care so that the scent can be felt even when it is just standing there.

    Price: 8,800 yen (tax inclusive) / volume: 50ml
    Ingredients: Ethanol, Fragrance, t-Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxysilicate, Water, Blue No. 1

    ・Trade name: Schiffer Pipier (perfume)
    ・Content: 50ml
    ・Distributor: AnyMind Japan 31F Roppingi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo
    ・Contact: 03-6384-5561
    ・Manufacturer & distributor: B.R. Co. 3-17-1 Imazato, Ebina-shi, Kanagawa, Japan

    Comments from Noah Sato

    Shefar, a fragrance brand and Mel cinna, an accessory brand produced by myself will have a limited edition collection.

    What both brands have in common is that they are your allies who “have that girl you want to be somewhere in your heart and can take the first step to get closer to that girl you want to be”.
    The feelings that were packed into it became a charm. I hope it will reach many people’s hands.

    About Shefar

    A perfume brand produced by Japanese influencer Noah Sato, which launched in October 2021.
    Based on the concept of “girl you’ve always dreamed of,” a story is developed along with the product based on the image of the girl who matches the theme of the fragrance. This brand provides not only the fragrance, but also the world view which makes you enjoy it.
    A scent can make an impression on a person. We deliver special fragrances that will never make you forget yourself.

    About Mel cinna

    An accessory brand produced by Noah Sato, who is active as a model and singer and has gained the support of many women.
    With the concept of “one item that will make you love yourself” and “1 day, 1 cute”, we offer items that contain the essence of cute for girls.

    About Noah Sato

    Born on July 9 in Hokkaido.
    After activities for a band, she has been working as a solo artist since 2020. Last year, she also held a one-man show at Ebisu Liquid Room.
    In addition to her musical activities, she also incorporates her own expression into her items, and is involved from the beginning in the creation of products for the accessory brand Mel cinna, the fragrance brand Shefar, and the color contact brand ramurie.
    She is also active as an ambassador for meiji me chocolate.

    YouTube :
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