News

Case Study: Nestle’s Maggi Kari Playable Ad Experience

Maggi Kari DCO – Weather Targeting Gamified Execution for Nestlé Philippines was recognized as a finalist in the Best Use of Personalisation category at the Mob-Ex Awards 2025, underscoring the campaign’s innovate

The Innovative Playable Ad Experience: DCO Weather Mini Game

Maggi, a beloved household brand, faced the challenge of promoting its new Maggi Kari instant noodles (with 12 signature Asian spices) in a way that felt personally relevant to a broad audience (Male/Female, ages 18–44).

THE OBJECTIVE

The objective was clear: drive brand awa

Blog

E-commerce & D2C

Sep 25, 2025

From Chaos to Control: Manage Store in Multiple Marketplaces More Efficiently

In recent years, the growth of e-commerce in Indonesia has been accelerating rapidly. According to the latest report from Statista, the value of Indonesia’s e-commerce market is projected to continue growing until 2025, reaching tens of billions of US dollars. This makes Indonesia one of the largest digital markets in Southeast Asia. Such growth certainly creates major opportunities for brands and businesses, both small and large.

However, behind this great opportunity lies a common challenge for many brands: managing multiple marketplaces at once.

Press Release

Publisher Growth

Sep 25, 2025

FamilyMart Taiwan taps on AnyMind Group to develop retail media ecosystem

Singapore - September 25, 2025 - AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced a strategic partnership with FamilyMart Taiwan to develop and launch a retail media network ecosystem spanning applications, data integration and multi-channel media activation.

The collaboration centers on app monetization and member engagement, leveraging AnyMind Group’s publisher growth platform, AnyManager, and its first-party data integration capabilities, to enhance the FamilyMart app as a high-value platform

Blog

E-commerce & D2C

Sep 19, 2025

Unlocking Your Brand’s Full Potential with True E-commerce Enablement

The e-commerce landscape is a universe of opportunity, but for many brands, it feels more like navigating a chaotic asteroid field. The promise of direct customer access is often overshadowed by the immense complexity of managing the day-to-day reality: a D2C website on one platform, multiple marketplace dashboards for sales, a separate suite of tools for marketing, and yet another system for logistics. This fragmentation creates data silos and operational drag, making it nearly impossible to see the full picture and scale effectively.

This is whe

Case Study

Digital Marketing

Sep 19, 2025

Aptamil Advance Junior 3 Builds Parent Consideration with 13.6% Engagement Rate via AnyMind’s AR Experience

Breaking Through the Noise In the crowded formula market, clinical claims and nutritional charts blur into sameness. Every brand promises immunity, growth, or development, until parents are left more overwhelmed than assured. For Aptamil Advance Junior 3, The challenge wasn’t about adding another loud claim; it was about driving deeper brand consideration by rethinking how parents come to believe in a product at all. The insight was disarmingly simple: parents don’t want to be told; they want to experience. Trust grows not from instruction, but from disc

Press Release

E-commerce & D2C

Sep 18, 2025

AnyMind Group adds Avatar Bank feature to AnyLive to accelerate live streaming for brands

Singapore - September 18, 2025 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of the Avatar Bank feature on its AI-powered live commerce platform, AnyLive. The new feature enables brands to quickly select from a diverse, pre-existing library of AI avatars for their live streams, in addition to creating their own custom avatars.

The addition of the avatar bank aims to significantly expand the options of live stream hosts available to brands, allowing them to bypass the