AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has won both Gold and Silver awards at the SMARTIES™ Awards Thailand 2025. The awards recognize brands, agencies, and marketers that have demonstrated outstanding innovation and technological excellence in driving effective business growth.
AnyMind Group received the Gold Award in the “Innovative Use of AI in Advertising” category for the Visa campaign “Go wherever your heart beeps”, executed through POKKT, a leading mobile video advertising platform, in collaboration with VISA INTERNATIONAL (THAILAND) CO.,LTD. and Starcom Thailand, Publicis Media. The campaign highlights the creative potential of integrating AI technology to enhance communication between brands and consumers.
The Visa “Go wherever your heart beeps” campaign which ran from April to May 2024, leveraged AI technology throughout every stage – from pre-campaign planning and execution to post-campaign optimization – to analyze, process, and improve ad performance in real time. By utilizing POKKT’s mobile video advertising platform, the campaign precisely reached its target audience with optimal timing and channel placement. As a result, the campaign achieved a click-through rate (CTR) three times higher than the industry average, over 26% engagement, and more than 70% brand recall within one week.
In addition, AnyMind Group also earned the Silver Award in the “Integrated E-commerce Innovation & Live Streaming” category for the Evian E-commerce Campaign, developed in collaboration with Sino-Pacific Trading (Thailand) Co., Ltd. This campaign leveraged AnyMind’s AnyX (e-commerce management platform) and AnyLive (AI live-streaming platform) to create an effective, real-time shopping experience that merges technology with content.
The Evian E-commerce Campaign showcased the synergy between AnyMind’s e-commerce ecosystem and AI innovation. Through AnyX, Evian centralized and streamlined its e-commerce operations across multiple channels, enabling more accurate data analysis and business decisions. At the same time, the brand employed AI Avatar Live Streaming via AnyLive to increase live streaming hours, boost sales, and reduce costs.During the 6.6 campaign, Evian achieved a 43% year-on-year sales increase and over 200% growth in online store traffic, clearly demonstrating how AI-driven solutions can elevate brand experiences and accelerate digital growth.
“We are truly delighted and honored that AnyMind has played a part in driving the success of these two campaigns through the application of AI technology to enhance overall marketing performance. The results of both campaigns have proven that AI can not only build broad brand awareness and reach target audiences with precision, but also translate into tangible business outcomes from sales growth to industry-wide recognition, leading to our achievement of the Gold and Silver awards at SMARTIES™ Thailand 2025. We would like to express our sincere gratitude to our partners and clients for their trust and collaboration in making this success possible. Moving forward, AnyMind remains committed to continuously developing our platforms and creating new innovations to deliver the best and most distinctive digital experiences for consumers in this new era ” said Siwat Vilassakdanont, Managing Director of AnyMind Group, Thailand, Philippines, and Cambodia.
Explore both award-winning campaigns [here].
