AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has been awarded the Lazada Star Enabler certification for Q3 2025 for Malaysia, a certification recognizing top-performing partners across Southeast Asia for their excellence in store operations, commercial growth, and marketing innovation.
The Lazada Partner Certification Program evaluates enablers based on key operational and commercial metrics, including fulfillment rate, customer response rate, product availability, cancellation rate, and marketing performance, alongside their ability to drive sustained GMV growth for LazMall stores.
Achieving Star Enabler status – the program’s highest recognition – reflects AnyMind Group’s strong performance in Malaysia’s e-commerce landscape, marked by consistent excellence in operations, business growth, and customer engagement for its brand partners. This milestone highlights the impact of AnyMind’s connected technology ecosystem, which combines data, AI, and automation to optimize every stage of the commerce journey, from product discovery to conversion.
AnyMind Group’s success on Lazada is powered by its suite of proprietary platforms that support every stage of digital commerce:
- AnyX, a platform that centralizes e-commerce operations, inventory, and sales performance across multiple online marketplaces.
- AnyChat, a conversational commerce platform that automates customer engagement through AI-driven chat and personalized recommendations.
- AnyLive, an AI-powered live commerce platform that enables brands to run hybrid AI-human livestreams across e-commerce and social channels.
- AnyTag, an influencer marketing platform that helps brands discover, activate, and measure creators to drive awareness and sales.
- AnyLogi, a logistics management platform that streamlines fulfillment, shipping, and delivery operations through real-time tracking and optimization.
“Achieving Star Enabler status reflects our dedication to helping brands succeed on platforms like Lazada. We’re proud to empower our partners with the right technology, insights, and executional excellence to compete and win in the fast-changing digital marketplace,” said Steven Tan, Managing Director of Fulfillment, Malaysia, AnyMind Group, and CEO and founder of Arche Digital.
For brands, partnering with AnyMind means gaining access to Lazada’s exclusive programs, priority support, and enhanced growth opportunities available only through certified Star Enablers. With this recognition, AnyMind Group further strengthens its position as a trusted e-commerce partner, helping brands and sellers navigate an increasingly competitive and dynamic digital marketplace.
