Press Release
AnyMind Group
Sep 29, 2021
Instagram remains most-used platform by brands for influencer marketing campaigns but had the lowest year-on-year growth
AnyMind Group, an end-to-end commerce enablement platform for brands, influencers, and publishers, has today released the State of Influence in Asia 2021 report, a succession of 2020’s State of Influencer Marketing in Asia report published in September 2020.
The 2021 report casts a spotlight on the wider creator economy, identifying five key trends and how brands and influencers can take advantage of these trends, and also includes two new sets of data around influencer marketing:
Most common types of content a fashion & beauty or arts & entertain