The Taiwanese influencer marketing space has been growing in recent years, with Facebook, Instagram and YouTube being key social media platforms that have propelled this growth. In addition to KOLs who started during the industry’s infancy, new KOLs continue to join the influencer marketing space. Brands are also able to have deep and effective communications with target audiences through the use of influencer marketing.
In this report, we look at the hottest influencer verticals in Taiwan, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we also look at the top social media platforms that brands are looking at for influencer marketing and compare the top three hottest influencer verticals in Taiwan in terms of platforms, influencer categories and median engagement rates.
Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.
Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.