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AnyMind Group awarded Lazada Star Enabler certification for Indonesia

Jakarta - November 04, 2025 - AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce, and digital transformation, today announced it has been awarded the Lazada Star Enabler certification - the highest level - for the Indonesian market. This accreditation reaffirms AnyMind Group’s position as a trusted partner for enterprises and sellers aiming to maximize their performance on the Lazada platform.

As a Lazada Star Enabler, the company has demonstrated its ability to deliver end-to-end e-commerce solutions, spanning digital marketing strat

Case Study

Publisher Growth

Nov 3, 2025

How CricHeroes Grew Advertising Revenue 400% with AnyMind Group

About Cricheroes

CricHeroes is a leading mobile application designed for cricket enthusiasts, offering live scoring, ball-to-ball updates, performance analysis, team and player tracking, leaderboards, and content sharing. Founded in 2016, CricHeroes has grown significantly and now boasts over 40 million registered users as of 2025.

Despite building one of the world’s largest cricket apps, CricHeroes struggled to convert engagement into revenue. With millions of passionate users, they knew there was untapped potential, but limited ad network connections

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AnyMind Group

Oct 31, 2025

Revolutionizing Engagement: How Short Videos Are Transforming Digital Marketing in Greater China

On October 16, 2025, Google Hong Kong and AnyMind Group co-hosted an exclusive industry event bringing together marketers and partners to explore the fast-evolving world of short-form video—a format reshaping engagement strategies across Greater China and beyond.

The event opened with a deep dive into the current short video ecosystem. Recent market analysis reveals that TikTok dominates the Hong Kong market with 32% platform preference, closely trailed by YouTube (29%), Instagram (28%), and Facebook (10%). This trend mirrors a broader APAC movement

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Influencer Marketing

Oct 29, 2025

The Full-Funnel Power of Indonesian Influencer Marketing

In Indonesia's vibrant and crowded digital landscape, influencer marketing has evolved from a simple "nice to have" into a central, high-performing pillar of the consumer journey. While many brands still relegate influencers to top-of-funnel awareness, this view severely underestimates their strategic value.

While many brands invest in influencers, they often limit their strategy to top-of-funnel awareness. The data from the "Indonesia Digital Landscape 2025" report reveals a much deeper role. Here are the key, data-driven takeaways for building a w

Case Study

Publisher Growth

Oct 29, 2025

91.5% ARPDAU Uplift: MetaMobile’s Early Adoption of Next Gen GMA SDK

Publisher Profile

Founded in 2023, MetaMobile is a rising digital media and technology company focused on mobile content distribution and advertising solutions. Although a recent entrant to the mobile app space, the company quickly gained traction by delivering engaging, high-quality content designed specifically for mobile audiences. Its diverse suite of apps spans categories such as gaming, utilities, and lifestyle, attracting millions of daily users. Through ongoing innovation and strong strategic alliances, MetaMobile is rapidly positioning itself

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E-commerce & D2C

Oct 29, 2025

How AI is Transforming Live Commerce in Asia: Brand Trends and Challenges 2026

Live commerce is not a new phenomenon in e-commerce. In recent years, live streaming has become a key tool for brands to engage in real-time interactions and boost conversions. However, the landscape is evolving rapidly and dynamically.

Live commerce is now entering a smarter, more efficient phase with the support of Artificial Intelligence (AI). Beyond being a mere tool, AI has evolved into a "sales engine" capable of managing live streaming automatically, measurably, and at scale.

This phenomenon marks the emergence of a new term in e-commerce: A