Case Study

A First-of-Its-Kind Dice Integration by AnyMind That Delivered 14 Lakh Claims for Tata Ace Pro

Campaign Overview Tata Ace Pro set out to build deeper awareness among truck drivers and commercial vehicle users, an audience that spends long hours on the road and typically relaxes with casual mobile games during breaks. Data showed a strong overlap between this TG and Ludo King’s player base, making the platform an ideal environment to reach them during their most receptive moments. The campaign’s objective was to engage this audience not through passive advertising but by embedding Tata Ace Pro directly into gameplay, creating a natural, memorable