Case Study
Influencer Marketing
Jan 5, 2023
How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data
PR = Public relations. Here, a “PR firm” refers to a company that handles public relations work on behalf of a company to build effective relationships between a company and its publics. Sunny Side Up is one of Japan’s largest PR firms. We speak to Mr. Ikai, Sunny Side Up’s Executive Officer and Director of Public Relations Division 1, about the company’s use of AnyTag and how public relations and influencer marketing will stack up for the future.
About Sunny Side Up
Sunny Side Up (SSU) has influenced various trends in the public r