News

A Data-Driven Framework for Influencer Marketing Success

Influencer marketing has graduated from an experimental tactic to a cornerstone of modern digital strategy. However, as the industry matures, so does the complexity of executing it effectively. For many organizations, the primary obstacle is no longer belief in the channel, but the scalability of operations. Relying on manual spreadsheets and subjective selection processes creates a bottleneck that stifles growth and obscures ROI. To succeed in the current landscape, marketers must transition from intuition-based workflows to a data-driven ecosystem.

Blog

Influencer Marketing

Oct 29, 2025

The Full-Funnel Power of Indonesian Influencer Marketing

In Indonesia's vibrant and crowded digital landscape, influencer marketing has evolved from a simple "nice to have" into a central, high-performing pillar of the consumer journey. While many brands still relegate influencers to top-of-funnel awareness, this view severely underestimates their strategic value.

While many brands invest in influencers, they often limit their strategy to top-of-funnel awareness. The data from the "Indonesia Digital Landscape 2025" report reveals a much deeper role. Here are the key, data-driven takeaways for building a w

Case Study

Influencer Marketing

Oct 23, 2025

How Dove Turned Fridays into ‘Friyays’ with Just 4 Creators and 276% Reach

For over 20 years, Dove has been working to make beauty a source of confidence for every woman. Dove has redefined beauty by celebrating real women and empowering them to define beauty on their own terms. From its iconic Body Wash to its latest innovations, every product is anchored in superior care that leaves skin radiant, smooth, and deeply cared for — helping women feel confident in their own skin.

In June 2025, Dove partnered with AnyMind to launch its Friyay influencer campaign in Singapore, spotlighting Dove’s new 2-step body care regimen, the

Press Release

Influencer Marketing

Oct 15, 2025

AnyMind Group completes acquisition of NADESIKO, renames the acquired company NADESHIKO Beauty

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the completed acquisition of all shares of Japan-based creator studio, NADESIKO Inc

. The company previously announced its agreement to acquire

NADESIKO in August 2025.

In addition, AnyMind Group has rebranded NADESIKO to NADESHIKO Beauty, with the aim of expanding NADESHIKO Beauty’s capabilities into other markets and regions.

With social commerce continuing to expand, designing consumer experience from discovery to purchase is be

Blog

Influencer Marketing

Oct 14, 2025

AnyMind Group shares insights at “From Follower to Influencer 2025” Empowering True employees to become authentic corporate KOLs

Have you ever wondered why some videos keep you watching until the very end while others lose your attention within seconds? In today’s social world, we are seeing more corporate creators emerge, people sharing their real work lives through content like “Corporate Girl”, “A Day in My Life as a Software Engineer”, or office vlogs. These stories reflect genuine voices and perspectives proving that anyone can be a storyteller and inspire others through their everyday experiences.

Recently, AnyMind Group partnered with True Corporation to host a workshop

News

Press Release

Influencer Marketing

Oct 13, 2025

Wings Group taps on AnyMind Group to boost influencer marketing efforts in Indonesia

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced a new partnership with Wings Group Indonesia, one of Indonesia’s leading consumer goods manufacturers. Through this collaboration, Wings Group will leverage AnyMind's influencer marketing platform, AnyTag, to execute data-driven influencer campaigns for its brands, and Segar Dingin, in the Indonesian market.

Wings Group will use AnyTag to identify and engage with a diverse range of influencers, ensuring authentic and impactful connections