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Onset of COVID-19 saw increased branding and CSR campaigns for influencer marketing in Asia

CastingAsia, an influencer marketing business and part of AnyMind Group’s entertainment technology business line, has today released a report that reveals shifts in strategies for influencer marketing campaigns by businesses in Southeast Asia, Hong Kong, Taiwan and Japan during COVID-19. When COVID-19 was declared a global pandemic by the World Health Organization in March 2020, there was an 85% increase in branding campaigns for influencer marketing through the CastingAsia platform, and a 130% increase in influencer marketing campaigns that focused