News

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Lazada is one of Southeast Asia’s leading e-commerce platforms, operating across six markets including Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Backed by Alibaba Group, Lazada connects millions of consumers and sellers through its robust logistics network and wide range of lifestyle, tech, fashion, and household products. Known for its mega sale moments and festive campaigns, Lazada is a dominant player in the region’s digital commerce space.

To celebrate its Epic Birthday Sale in March 2025, Lazada executed an influence

Press Release

Influencer Marketing

Apr 24, 2025

AnyMind Group Launches AI Feature on AnyTag to Analyze Consumer Sentiment from Social Media

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new AI-powered feature on its influencer marketing platform, AnyTag. Named AnyTag Insight, the feature enables users to instantly analyze and visualize consumer sentiment, thoughts, and motivations from user-generated content (UGC) on social media.

Using advanced large language models (LLMs), AnyTag Insight extends beyond keyword-level analysis to understand the full context, emotion, and behavioral triggers behind socia

Press Release

Influencer Marketing

Apr 4, 2025

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of “VOCE × AnyMind Beauty Engage” in Japan. This is a new marketing service developed in collaboration with VOCE, a leading beauty media outlet by Kodansha Ltd. The service combines influencer gifting and targeted social media advertising to help beauty brands in Japan expand their reach and drive revenue growth.

The new service harnesses:

VOCE’s expertise in beauty content production and its highly engaged follower base

Press Release

Influencer Marketing

Feb 3, 2025

AnyMind Group Becomes a Tier 1 Xiaohongshu Partner

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has today announced that it has been officially appointed as a Tier 1 Partner for Xiaohongshu, China’s lifestyle platform with a mission to “inspire lives”. This reinforces AnyMind Group's position as a global BPaaS provider, combining its expansive technology and local networks across 15 markets with localized expert operations.

Global Vision, Local Expertise

As a company with 24 offices across Asia and the Middle East, AnyMind Group brings unmatched global networks

Press Release

Influencer Marketing

Dec 10, 2024

AnyMind Group launches enhanced performance-based analytics on AnyTag for Japan

AnyMind Group , a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of an enhanced performance-based analytics module on its influencer marketing platform, AnyTag, to empower marketers to optimize campaign effectiveness through in-depth analysis of Return on Ad Spend (ROAS) and Lifetime Value (LTV) metrics. This module will first be rolled out in Japan.

With increasing demand for measurable ROI in influencer marketing campaigns, businesses face challenges in evaluating the cost-effectiveness of traditio

Press Release

Influencer Marketing

Dec 4, 2024

AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing and Advertising on AnyTag in Thailand

AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has partnered with TikTok to launch new functionality on AnyTag for Thailand. This provides businesses in Thailand with the ability to self-manage influencer marketing campaigns and ad placements on TikTok concurrently through AnyTag, delivering a self-managed, user-friendly and accessible solution.

Currently, AnyTag enables users to run influencer marketing campaigns, including the discovery of influencers, along with activation, management, tracking and attribution

Sep 17, 2024

News

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

AnyMind Group Launches AI Feature on AnyTag to Analyze Consumer Sentiment from Social Media

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group Becomes a Tier 1 Xiaohongshu Partner

AnyMind Group launches enhanced performance-based analytics on AnyTag for Japan

AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing and Advertising on AnyTag in Thailand

AnyMind Group Launches AI Feature on AnyTag to Analyze Consumer Sentiment from Social Media

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group Becomes a Tier 1 Xiaohongshu Partner

AnyMind Group launches enhanced performance-based analytics on AnyTag for Japan

AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing and Advertising on AnyTag in Thailand

AnyMind Group wins Silver at SMARTIES Thailand 2024

AnyMind Group’s AnyTag wins Best Influencer Marketing Platform at Marketing Technology Awards 2024

Case Study: Canon Powershot V10 Campaign with AnyMind Group

Canon takes Bronze in the Marketing Excellence Awards 2024

AnyMind Group Presents Cutting-Edge AI-Driven Marketing at DAAT DAY 2024: Delivering future-ready marketing strategies to marketers, publishers, and creators.

Leveraging Influencer Marketing with AnyTag and GenAI: A Data-Driven Strategy for Brands

AnyMind Group Showcases AnyTag at The Secret Sauce Summit 2024: All-in-One Influencer Marketing Solution for Tracking, Managing, and Driving Success in E-commerce Businesses

Career

Contact Us