Case Study
Influencer Marketing
Jul 16, 2025
Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA
The Challenge
In the saturated MENA telecommunications landscape, Virgin Mobile provided by Beyond One faced a familiar yet complex challenge: how do you make consumers care about yet another mobile plan? The brand wasn't just launching new "Switch Postpaid Plans"; they were introducing a fundamentally different philosophy around mobile freedom. The message was compelling: pay for what you use, enjoy unlimited social media, and take control of your mobile experience. The challenge was making this resonate authentically across diverse audiences who had