News

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

The Challenge

In the saturated MENA telecommunications landscape, Virgin Mobile provided by Beyond One faced a familiar yet complex challenge: how do you make consumers care about yet another mobile plan? The brand wasn't just launching new "Switch Postpaid Plans"; they were introducing a fundamentally different philosophy around mobile freedom. The message was compelling: pay for what you use, enjoy unlimited social media, and take control of your mobile experience. The challenge was making this resonate authentically across diverse audiences who had

Press Release

Influencer Marketing

Jul 8, 2025

AnyMind Group adds MCP capabilities to AnyTag for faster and more accessible influencer marketing

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced that it has launched Model Context Protocol (MCP)-enabled automation and interactivity to its influencer marketing platform,AnyTag, enabling users to utilize AnyTag through large language models (LLMs) and AI agents to make campaign planning, influencer discovery, and data management more seamless and accessible than ever.

AnyTag users can now interact with a conversational AI agent that is available through various interfaces such as the A

Case Study

Influencer Marketing

Jun 27, 2025

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Some stories don’t need a tagline. They just need to be seen.

At a Shell station in Pune, a customer pulls up for fuel. The service is efficient, the smiles warm, the interaction smooth. Nothing unusual, until they realise that every staff member on duty is hearing and speech-impaired. There’s no banner announcing it, no dramatic reveal. Just a moment of quiet recognition that challenges everything we assume about communication, service, and ability.

This was The Silent Shift, a quiet yet powerful campaign that went beyond just speaking about inclu

Case Study

Influencer Marketing

May 8, 2025

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

Lazada is one of Southeast Asia’s leading e-commerce platforms, operating across six markets including Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam. Backed by Alibaba Group, Lazada connects millions of consumers and sellers through its robust logistics network and wide range of lifestyle, tech, fashion, and household products. Known for its mega sale moments and festive campaigns, Lazada is a dominant player in the region’s digital commerce space.

To celebrate its Epic Birthday Sale in March 2025, Lazada executed an influence

Press Release

Influencer Marketing

Apr 24, 2025

AnyMind Group Launches AI Feature on AnyTag to Analyze Consumer Sentiment from Social Media

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of a new AI-powered feature on its influencer marketing platform, AnyTag. Named AnyTag Insight, the feature enables users to instantly analyze and visualize consumer sentiment, thoughts, and motivations from user-generated content (UGC) on social media.

Using advanced large language models (LLMs), AnyTag Insight extends beyond keyword-level analysis to understand the full context, emotion, and behavioral triggers behind socia

Press Release

Influencer Marketing

Apr 4, 2025

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of “VOCE × AnyMind Beauty Engage” in Japan. This is a new marketing service developed in collaboration with VOCE, a leading beauty media outlet by Kodansha Ltd. The service combines influencer gifting and targeted social media advertising to help beauty brands in Japan expand their reach and drive revenue growth.

The new service harnesses:

VOCE’s expertise in beauty content production and its highly engaged follower base

Nov 12, 2024

News

Redefining Mobile Freedom: Virgin Mobile KSA’s Switch Postpaid Campaign in MENA

AnyMind Group adds MCP capabilities to AnyTag for faster and more accessible influencer marketing

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

AnyMind Group Launches AI Feature on AnyTag to Analyze Consumer Sentiment from Social Media

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group adds MCP capabilities to AnyTag for faster and more accessible influencer marketing

Fuel for Thought: How Shell’s Wordless Workers Became Their Most Powerful Storytellers

Celebrating “Lazada’s Epic Birthday Sale 2025” with a surprise

AnyMind Group Launches AI Feature on AnyTag to Analyze Consumer Sentiment from Social Media

AnyMind Group launches “VOCE × AnyMind Beauty Engage” in Japan, a new marketing service for beauty brands

AnyMind Group Becomes a Tier 1 Xiaohongshu Partner

AnyMind Group launches enhanced performance-based analytics on AnyTag for Japan

AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing and Advertising on AnyTag in Thailand

AnyMind Group wins Silver at SMARTIES Thailand 2024

AnyMind Group’s AnyTag wins Best Influencer Marketing Platform at Marketing Technology Awards 2024

Case Study: Canon Powershot V10 Campaign with AnyMind Group

Canon takes Bronze in the Marketing Excellence Awards 2024

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