Case Study

From Deodorant to Premium Fragrance: How Rexona Generated 50M Views with Influencer-Led Marketing

Rexona, under Unilever, is a leading deodorant brand known for functional sweat protection. In 2025, the brand set out to disrupt Malaysia’s highly competitive fragrance deodorant category by repositioning itself beyond hygiene into premium fragrance and beauty territory. Competing against fragrance-led players such as Nivea and Safi, Rexona aimed to elevate perception and steal share within a cluttered and influencer-dominated beauty landscape. The campaign aimed to reposition Rexona Vitamin+Bright Pear Restore as a premium, perfume-inspired deodoran

Turning Dunking Into Gameplay: How AnyMind Group Helped KFC Achieve a 15.58% Engagement Rate

Mar 23, 2026

Case Study

Digital Marketing

How AnyMind Group Helped SOFY Reach Gen Z Women Through Mobile Gaming, Driving 3.6 Million Completed Views

Mar 18, 2026

Case Study

Digital Marketing

A First-of-Its-Kind Dice Integration by AnyMind That Delivered 14 Lakh Claims for Tata Ace Pro

Feb 17, 2026

Case Study

Digital Marketing

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Jan 29, 2026

Case Study

E-commerce & D2C

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

Jan 23, 2026

Case Study

Publisher Growth

Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Jan 6, 2026

Case Study

Digital Marketing

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

Dec 11, 2025

Case Study

Influencer Marketing

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

Dec 11, 2025

Case Study

Publisher Growth

How Dove and Creators Turned Pinktober Into a Movement with AnyTag

Dec 10, 2025

Case Study

Influencer Marketing

McCormick Boosts E-commerce Sales by 206% in 10 Months with AnyX

Dec 3, 2025

Case Study

E-commerce & D2C

Monetizing the Future: How AnyMind and Magnite Are Scaling Audience-First Revenue for Publishers in Asia

Dec 1, 2025

Case Study

Publisher Growth

AnyMind Group Sparks 15X YoY Surge in Bertolli’s E-Commerce Orders in Thailand

Nov 5, 2025

Case Study

E-commerce & D2C

Case Study

From Deodorant to Premium Fragrance: How Rexona Generated 50M Views with Influencer-Led Marketing

Turning Dunking Into Gameplay: How AnyMind Group Helped KFC Achieve a 15.58% Engagement Rate

How AnyMind Group Helped SOFY Reach Gen Z Women Through Mobile Gaming, Driving 3.6 Million Completed Views

A First-of-Its-Kind Dice Integration by AnyMind That Delivered 14 Lakh Claims for Tata Ace Pro

How BeNice Achieved 278% GMV Growth in 3 Months with AnyMind’s AI-Livestreaming and Human Hosts

Unlocking Smarter Monetization: How AnyMind and PubMatic are helping publishers scale in Southeast Asia and beyond

Social-Style Creative × RMN Amplification: SIANG.APATO’s Co-Branded Launch Generates 920K Impressions and a 4.16% CTR

Connecting Dermatological Science with Gen Z’s “Moisture Culture”: Cetaphil Wins Big at MMA SMARTIES 2025

How VGames Boosted Monetization With Immersive Ads – 3.5× Higher CPM

How Dove and Creators Turned Pinktober Into a Movement with AnyTag

McCormick Boosts E-commerce Sales by 206% in 10 Months with AnyX

Monetizing the Future: How AnyMind and Magnite Are Scaling Audience-First Revenue for Publishers in Asia

AnyMind Group Sparks 15X YoY Surge in Bertolli’s E-Commerce Orders in Thailand

Career

Contact Us