Earlier this year, AnyMind Group had the honor of joining the Agency CxO Summit 2025 hosted by TikTok in Singapore. This exclusive event brought together marketing and e-commerce executives from across Southeast Asia to explore the future of AI-powered marketing, technology innovations, and data-driven strategies.
Siwat Vilassakdanont, Managing Director of AnyMind Group for Thailand, the Philippines, and Cambodia, was invited as a panelist in a session titled “Partnering for Change”, where he shared the stage with executives from M&C Saatchi Performance and Economy. The discussion centered around how brands can integrate creators, e-commerce, and AI to develop measurable, future-ready marketing strategies.
Key Takeaways from AnyMind Group at the Agency CxO Summit 2025
1. More live, more sales: Longer live-stream durations significantly boost visibility, allowing customers more time to make purchase decisions. Data shows that brands that go live for at least 3 hours often see better sales performance.
2. Let your Hero SKU lead: Instead of showcasing every item, highlight your best-selling or most attention-grabbing product (Hero SKU) to attract viewers. Use it as the entry point for effective cross-selling strategies.
3. Price-check regularly: Consumers compare prices across platforms in real-time. Brands must stay competitive with appealing pricing and compelling offers to close sales instantly.
4. Launch with fresh creators: TikTok users value novelty. Partnering with creators who haven’t promoted your brand before can unlock new audiences and drive conversions. Plan a 45-60 day campaign cycle to maximize awareness and traction.
5. Ride the “Live Wave” during key sales moments: Beyond major sales events like payday and double digits events, brands are now strategically planning multi-day “Live Wave” campaigns:
- Pre-hype: Live to warm up audiences and build wishlists
- Main campaign: Live with full-on deals, codes, and flash sales
- Post-campaign: Live to clear stock and recapture missed opportunities
TikTok also offers a Boost Live feature to amplify live viewership during key campaigns. Brands that plan ahead can ride the momentum, appear on trend pages, and unlock major spikes in traffic and conversions.
6. Refresh creatives quarterly
What worked last month may not work today. Brands must continually update their creative materials, from thumbnails to video hooks, to remain relevant and capture user attention.
Highlights from the Panel: Partnering for Change
Siwat shared forward-looking insights alongside leaders from M&C Saatchi Performance and Economy. Their discussion focused on how brands can thrive in an era dominated by AI and measurable results.
Key takeaways included:
- Consumers expect immediate outcomes— Campaigns must focus on driving measurable conversions and create a seamless experience across platforms.
- AI as an essential enabler— AnyMind integrates AI into every layer of its marketing and commerce stack, helping brands move faster, scale smarter, and expand regionally.
- AnyLive for 24/7 sales— AnyMind’s AI-powered live streaming platform allows brands to run effective live commerce around the clock, combining real hosts and AI avatars to maintain engagement at any time.
- Strategic TikTok partnership— TikTok offers a unified space for sales, content, and community, and brands that leverage its full potential can achieve impressive outcomes.
Marketing is Changing — and So Should Brands
AnyMind Group continues to innovate across its entire product suite to offer end-to-end, AI-enhanced marketing and commerce solutions, including:
- AnyDigital and POKKT: Advertising across web and mobile (via POKKT mobile solutions)
- AnyTag and AnyCreator: Data-driven Influencer Marketing.
- AnyX, AnyShop, AnyChat: Comprehensive E-commerce Management.
- Seamless connections between creators, publishers, and AI-powered workflows.
As the marketing landscape evolves, AnyMind is committed to driving real results for brands in the age of AI + Creator Economy — helping them grow sustainably across Asia and beyond. Want to get more information, feel free to contact us here : https://anymindgroup.com/contact/
