Case Study

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

Background

ZTYLEZ.COM is a Hong Kong-based online magazine that provides local and global readers with content on fashion, art and culture. ZTYLEZ.COM offers a wide variety of up-to-date content and life inspiration in a trendy, bold and creative way.

ZTYLEZ.COM created their first ever ZTYLEZ ART SPACE with the aim to create a platform for Hong Kong artists to have more opportunities for crossovers in the future and to inspire others through their artwork. In 2021, they collaborated with a local illustrator, Isaac Spellman. This exhibition contained t

Case Study

Influencer Marketing

Nov 30, 2021

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Background
Based in Melbourne, Australia, Bathing Shed is a personal care brand inspired by bayside lifestyle, botanical science and contemporary design. Bathing Shed aims to create the highest quality personal care products, and they do not use any potentially harmful, unnecessary ingredients.
To expand their brand to a wider market, Bathing Shed started to launch their products recently in Hong Kong, and in order to raise their brand awareness and interaction with the audience, Bathing Shed turned to AnyMind Group to tap on our influencer marketing off

Case Study

Influencer Marketing

Oct 14, 2021

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Background

Strategy

Results

Background

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application.

To gain new users for the company’s Traveloka Eats feature on its mobile app, Traveloka worked with AnyMind Group and utilized the influencer marketing platform, AnyTag.

By combining the diversity and scale of influencers and social media platforms, Traveloka successfully drove new users

Case Study

Influencer Marketing

Sep 30, 2021

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Background

“Hizero"started its trial launch in the USA in 2017 and entered the European market and Southeast Asia market in 2018. After successfully launching in these markets, Hizero decided to start their business in Hong Kong for more exposure internationally.

To drive awareness and interaction in Hong Kong, Hizero turned to AnyMind Group and influencer marketing platform, AnyTag. By leveraging on a combination of live streaming, giveaways, and a selection of micro-influencers, Hizero was able to drive strong awareness with its target consumers i

Case Study

Influencer Marketing

Jul 30, 2021

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Background

SHEIN is the largest pure-play online fashion company globally. The company designs and sells apparel, other fashion goods and accessories primarily under their flagship "SHEIN" brand.

This online fashion company has an admirable reach on its own, with over 21 million followers on its Instagram page, and 16.2 million likes on its TikTok account.

To drive awareness, interactions and clicks to its SHEIN app in the Philippines, SHEIN turned to AnyMind Group and influencer marketing platform, AnyTag.

By leveraging on the combined scal

Case Study

Influencer Marketing

Jun 11, 2021

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Client: Koala Sleep Japan

Industry: Furniture & interior

Product: AnyTag

Background

Koala Sleep Japan is the Japanese arm of Koala Sleep Pte Ltd, a company that was founded as a direct-to-consumer bedding and furniture brand based out of Australia. The company has been selling bedding in Japan through e-commerce channels, without any physical stores.

As e-commerce is Koala Sleep Japan’s main sales channel, the brand leveraged on social media platforms such as YouTube and TikTok, as both platforms have been growing in usage and users in recent ye

Dec 27, 2019

Case Study

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

Traveloka drives usage of new Traveloka Eats feature with influencer marketing through AnyTag

Newly launched electrical appliance brand meets influencer marketing – How Hizero launched in the Hong Kong market

Online fashion meets influencer marketing – How SHEIN conquered the Philippines market

Effective influencer marketing strategy that saw ROAS impact of over 10,000%

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Operation TikTok and nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

Smartfren collaborates with CastingAsia for its award-winning content in influencer marketing campaign

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