Publisher Profile
Inven, run by Inven Co., Ltd., is Korea’s top game webzine and community, well-known for its strong impact on the country’s gaming culture. Launched in 2004, it quickly became popular for its detailed World of Warcraft guides and has since grown to be Korea’s third largest internet community site. Inven offers a vast amount of game information, dedicated sub-communities, and lively discussions for millions of gamers. Despite facing controversies and challenges over the years, it remains the leading hub for game news and user interaction. With over a million daily visitors, Inven continues to shape the Korean gaming landscape.
The Challenge
Before working with AnyMind Group, Inven primarily relied on banner ads to monetize its platform, but faced a significant limitation: there was no demand for video ads, which meant missing out on a rapidly growing revenue channel. Banner ad CPMs were relatively low, and despite Inven’s large and active user base, overall ad revenue had plateaued. AnyMind identified this gap and proposed that Inven could unlock much greater value by tapping into the video ad market. However, the challenge was not just about adding a new ad format – it was about testing its effectiveness and proving that video ads would work for Inven’s unique audience.
The Approach
To address this, AnyMind Group recommended a careful, data-driven rollout. The team suggested first introducing video ads in a single content category to closely monitor performance and user experience. This pilot approach allowed Inven to assess the impact of video ads on both revenue and audience engagement without risking the integrity of the entire platform. Once the initial test delivered strong results, the strategy was scaled by expanding video ad placements into additional categories across Inven’s site. Throughout the process, AnyMind provided hands-on support, optimization, analysis to maximize results and ensure a smooth integration.
The Result
After more than a year of partnership, the results were dramatic. The CPM (cost per thousand impressions) for video ads turned out to be over 35 times higher than for traditional banner ads, vastly increasing the revenue potential for Inven. As more categories adopted video advertising, overall earnings surged. By July 2025, Inven’s ad revenue had grown sixfold compared to July 2024, directly reflecting the success of the new strategy. This case highlights how the right technology and expertise—combined with a willingness to innovate—can transform monetization for a major online community like Inven.
Conclusion
The implementation of AnyMind’s video instream solution proved to be a game changer for Inven, delivering consistently high performance by connecting the platform with strong, high-quality demand sources. Not only did this lead to significant revenue growth, but the solution was also designed with Inven’s unique UI/UX requirements in mind, ensuring a seamless experience for users. AnyMind’s team provided comprehensive support throughout the process, from technical integration to ongoing performance analysis, enabling Inven to make informed, data-driven decisions every step of the way. Thanks to this partnership, Inven has successfully elevated its monetization strategy while maintaining the quality and integrity of its user experience.
