On August 23rd, AnyMind Group held a much-anticipated Dentsu Day event in Bangkok, Thailand, under the theme “AI is Here. The Future is Now”
The event was a deep dive into how artificial intelligence (AI) is revolutionizing the future of marketing and e-commerce. As one of our valued partners, Dentsu is a Japanese multinational company specializing in advertising and public relations, and has been supported by AnyMind Group with the latest technological tools, digital marketing strategies, app advertising, and e-commerce solutions.
The Dentsu team, led by Mr. Sarnchatt Chansrakao, a Chief Executive Officer and Mr. Chanchai Pongsanan Managing Director, Dentsu X, Thailand, participated in the event, exploring how AnyMind Group’s cutting-edge technology is shaping the future.
At the event, Kosuke Sogo, co-founder and CEO of AnyMind Group, warmly welcomed members of Dentsu.“I am very happy to welcome you all here today. First of all I would like to say a big thank you for your great support of our partnership. Dentsu has been a very important partner in Thailand, Japan and globally. Together, we have been successfully growing our businesses, not only in marketing, but e-commerce and other business units.”
“This is a million-dollar event. Very grateful to have all of your support, and we hope to grow more together this year, ” stated Siwat Vilassakdanont, Managing Director for Thailand and the Philippines, AnyMind Group.
Mr. Chanchai Pongsanan , the Dentsu representative thanked AnyMind Group on the stage, “Thank you AnyMind Group, for hosting this event for us. It has been an event that we have been waiting for annually. Looking forward to seeing your smiling faces and new tech trends and innovations that we can align together, growing our partnership together.
The atmosphere at Dentsu Day was undeniably futuristic, celebrating the blend of technology and creativity. It wasn’t just about partnerships, insights, and innovation—it was an immersive experience, with vibrant lights, captivating sounds, and a spread of delicious food and drinks, creating the ideal setting for networking and idea exchange. The AnyMind team organized the event with heartfelt dedication and sincerity. The event brought together a full house of Dentsu members at the AnyMind Group office in Bangkok, united in warmth, enthusiasm, and a shared goal of achieving success together.
Let’s kick things off with 7 Key Takeaways into how AI is reshaping the digital marketing landscape. Here are some of the highlights:
1. AI Trends Shaping the Future of Marketing: The event began with an update on the latest AI trends. From shifting consumer behavior in Thailand to the rise of hyper-personalization, AI is driving significant changes across various sectors. A key takeaway was that 75% of Thai consumers now expect personalized offers from brands, underscoring the growing importance of AI-driven strategies.
2. AI’s Impact on Consumer Behavior: In Thailand, AI is not just a trend; it’s a catalyst for change. The technology is enabling real-time pricing optimization, enhancing voice search capabilities, and even automating warehouse operations. AI’s influence extends to creative fields as well, assisting in graphic design, music pre-production, and creating demos for decision-making. Imagine the possibilities when AI helps compare different styles and approaches with unparalleled precision!
3. The Demand for Personalization: A Cultural Shift Personalization has become more than just a marketing tactic—it’s a cultural expectation in Thailand. With 75% of consumers seeking personalized experiences, brands must rise to the challenge. Dentsu Day showcased how culturally tailored marketing campaigns, like those seen on Shopee Thailand, can result in a 20% increase in brand engagement. AI is the driving force behind this shift, enabling brands to connect with their audiences on a deeper level.
4. AI in Influencer Marketing: AI’s role in influencer marketing was another focal point of the event. AI-powered tools are now essential for identifying the right influencers, predicting campaign success, and optimizing content for maximum impact. By leveraging AI, brands can make data-driven decisions that resonate with their target audience, ensuring more successful and efficient influencer campaigns, through platforms such as AnyTag.
5. AI in mobile advertising: Enhancing In-Web and In-App Advertising: Our POKKT platform is at the forefront of AI-driven in-web and in-app advertising. AI is transforming how brands reach and engage consumers, offering personalized ad placements and real-time optimization. The benefits are clear: improved engagement, higher video completion rates, and better ROI for advertisers.
6. AI Live Commerce: The Future of Shopping Live commerce is experiencing a surge in popularity, and AI is at the core of this trend. Here’s how AI is enhancing the live shopping experience.
Enhanced Video Quality: AI optimizes video encoding and ensures top-notch streaming quality by dynamically analyzing network conditions.
Automated Content Moderation: AI algorithms automatically detect and filter inappropriate content, saving time for content creators.
Personalization and Audience Engagement:AI tailors live streaming experiences based on user preferences, enhancing viewer engagement.
Real-Time Language Translation: AI enables seamless communication during live streams with real-time translation.
Automated Production และเพิ่มประสิทธิภาพในการถ่ายทอดสด: อัลกอริทึมการเรียนรู้ของเอไอของเครื่องช่วยลดความซับซ้อนในขั้นตอนโปรดักชั่น ทำให้การถ่ายทอดสดมีประสิทธิภาพและดูเป็นมืออาชีพมากยิ่งขึ้น
7.Automated Production and Enhanced Broadcasting: Machine learning algorithms simplify the production process, making live streaming more efficient and professional.
7. The Dual Nature of AI: Opportunities and Challenges AI offers numerous benefits, including enhanced efficiency, improved decision-making, and scalability. However, it also presents challenges such as potential job displacement, ethical biases, and costly implementation. The event highlighted the importance of balancing these aspects to maximize AI’s positive impact on the industry.
In conclusion, Dentsu Day was a powerful reminder that the future is now, and AI is at the helm of this transformation. As we move forward, AnyMind Group is dedicated to empowering our partners like Dentsu with the tools and technologies they need to thrive in this new era of digital marketing.
