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Rise of Social Media Influencer Marketing in Indonesia

Download: State of Influence in Asia 2021 report now We’re stating the obvious, but Indonesia is a big market for influencer marketing. Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth. Head here for more resources on influencer marketing in Indonesia However, that alone just shows the potential audience reach, but nothing about how this can impact marketers and businesses looking to reach audiences in Indones