2022 influencer marketing report for Malaysia

Malaysia remains a hot market for influencer marketing, with influencers, content and brands doing influencer marketing continuing to grow and mature in the past year.

In this report, we look at the hottest influencer verticals in Malaysia, the most-favoured platforms by influencers, influencer category breakdown, and median engagement rates by platforms. Additionally, we compare the top three hottest influencer verticals in Malaysia in terms of platforms, influencer categories and median engagement rates.

Our objective is to help marketers make increasingly informed decisions on influencer marketing, and drive education around influencer marketing across the region, ultimately furthering the industry for more impactful and efficient influencer marketing activities.

Data in this report was obtained and analyzed from the AnyTag platform, and all figures shown are accurate as of publication.

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