AnyMind Group, a BPaaS company specializing in marketing, e-commerce, and digital transformation, proudly announces that “VI E DIT,” a unisex apparel brand by Japanese designer Yuki Otake, made its debut at New York Fashion Week. The brand was featured in SHOW Ⅲ of the “Global Fashion Collective” segment, marking a significant milestone for online-based fashion brands participating in this prestigious event. Otake leveraged AnyMind Group’s suite of Brand Commerce platforms, including AnyX, AnyLogi, and AnyChat, to scale VI E DIT globally and optimize its end-to-end brand development.
New York Fashion Week, one of the world’s most iconic fashion events since its inception in 1943, attracts global designers and industry professionals. VI E DIT’s presence at New York Fashion Week highlights the increasing prominence of digitally native fashion brands in an industry historically dominated by traditional labels. The brand stood out as an innovative case study of how an online-based fashion label can successfully make an impact on a global stage.
This season’s New York Fashion Week theme, “PLAY BOY,” embodies a free-spirited individual with a relentless passion for both work and play. VI E DIT’s collection, based on the concept of “URBAN GRUNGE,” blends modern and feminine elements with grunge and streetwear influences. The collection is a testament to Japan’s renowned mixed-culture aesthetic, featuring vintage-inspired textures fused with a contemporary sensibility.
Following its New York Fashion Week showcase, VI E DIT received high praise from international buyers. Many noted the brand’s ability to seamlessly integrate Japan’s signature delicate craftsmanship with a universally appealing design. The superior quality of materials and precise tailoring further heightened expectations for the brand’s global expansion.
■The venue of New York Fashion Week
On the debut of VI E DIT at New York Fashion Week, Otake said: “When the decision was made to take on New York Fashion Week, I realized that above all, it was essential to stay true to my own sensibilities. In this diverse environment, I focused on self-reflection and pursued an uncompromising form of expression. This collection merges childhood memories, cultural influences, and ideals, resulting in designs infused with a playful spirit. The style that emerged from this embodies the free-spirited essence of “PLAY BOY,” the theme of this New York collection. As a result, New York became the ultimate stage to reflect VI E DIT’s ideals. While embodying VI E DIT’s concept of “editing people’s lives,” I will continue to honor history, pursue the beauty I believe in, and express my unique vision. Through this expansion in New York, we will further elevate the brand’s value from a global perspective.”
