AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced it has entered into an exclusive distribution agreement with ACRO Inc. (hereinafter ACRO), to facilitate the expansion of ACRO’s lifestyle cosmetics brand, THREE, into the Indonesian market. THREE will leverage on AnyMind Group’s BPaaS offerings for data-driven cross-border e-commerce expansion, including technology and operations for import handling, e-commerce operations, marketing, and logistics.
Market Expansion and Strategic Importance
THREE is a Japanese cosmetics brand that emphasizes natural holistic care, with products that use domestically sourced essential oils and botanical ingredients. Since its launch in 2009, THREE has been expanding globally, entering markets such as Thailand, Taiwan, China, and Malaysia. While the brand has previously been available in Indonesia through department stores, the country’s rapidly growing beauty market, young demographic, and large consumer base make it a strategic priority for more robust expansion.
However, navigating Indonesia’s stringent import regulations, regulatory approvals, and establishing local distribution networks posed challenges. To overcome these hurdles, THREE sought a trusted partner with expertise in local compliance, logistics, and e-commerce operations.
Comprehensive Support from AnyMind Group
AnyMind Group will provide a full suite of solutions for THREE’s Indonesian expansion, integrating advanced technology and local market expertise:
- E-Commerce Sales & Operations: Utilizing leading online marketplaces such as Shopee, TikTok Shop, and Tokopedia, managed through the AnyMind Group’s e-commerce management platform, AnyX, for data-driven operations and analytics.
- Logistics & Distribution: Facilitating seamless importation and product distribution using AnyLogi, AnyMind’s global logistics platform, and the company’s local warehouse and fulfillment network in Indonesia.
- Customer Engagement & Marketing: Supporting THREE’s customer interactions through conversational commerce platform,AnyChat, and executing influencer marketing campaigns via AnyTag. Additionally, AI-powered live commerce initiatives will be powered by AnyLive.
Toshiaki Miyazaki, President of ACRO Inc., said: “We are excited to reintroduce THREE to Indonesian consumers with the support of AnyMind Group. We hope that THREE’s signature fragrances and colors will contribute to enhancing the well-being of many customers.”
Akinori Kubo, Managing Director of Global E-Commerce, AnyMind Group, added, “We are thrilled to support THREE’s Indonesian market expansion. By leveraging our technology and local presence, we aim to drive e-commerce success through a data-driven approach and innovative marketing strategies tailored to the region.”
