AnyMind Group, an end-to-end commerce enablement company, has today announced that D2C perfume brand, Shefar, by Japanese model and solo music artist Noah Sato, will launch a new fragrance, “Mullan.” Mullan will be available on the official Shefar online store from 7:00 p.m. Japan Standard Time on 19 August 2022.
A popular brand amongst Japanese women in their late teens and twenties, the Shefar brand was initially launched in October 2021, and sales of its flagship fragrance exceeded 1,000 units in just one day.
On the launch of Mullan, Noah Sato said: “The concept of Mullan is that of two butterflies wandering everywhere to look for a comfortable place to live. They are secretive, frustrated and stylist, yet fresh. That’s why I chose pear and citrus, to remind us of the free-spiritedness of these two butterflies. This is yet another perfume that you will never forget!”
Fragrance The Mullan Eau De Parfum’s fragrance starts with a fresh and clean citrus scent and is followed by a gorgeous and fragrant floral scent. Towards the last note, the smoky scent of patchouli gives way to an elegant and calm feeling. This EDP does not stain clothing, but should still be applied from a comfortable distance. Top note: Pear, citrus peel, yuzu Middle note: Muguet, orris, rose, jasmine Last note: Sandalwood, musk, patchouli, amber, cedar
Design The fragrance cap has a gradation from deep green to beige, and is reminiscent of lush green nature, with the perfume colored light green to represent a fresh scent. Price: ¥8,800 (tax included) Contents: 50 ml Ethanol, fragrance, ethylhexyl methoxysilicate, t-butyl methoxydibenzoylmethane, water, red 227, blue 1
Trade name: Sheaffer Mulan (Perfume) Content: 50ml Distributor: AnyMind Japan K.K. / 31F Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo Contact: 03-6384-5561 Manufactured and distributed by: B.R. Corporation / 3-17-1 Imazato, Ebina-shi, Kanagawa-ken MADE IN JAPAN