Popular gaming content creator Sorabibi launches debut D2C loungewear brand "Rapa Mare."

AnyMind Group, an end-to-end commerce enablement company has today announced that Sorabibi, a gaming content creator with over 1.6 million social media followers, will be launching their own direct-to-consumer (D2C) loungewear brand, Rapa Mare. Sales on the Rapa Mare official online store will begin on Saturday, July 29, 2023, at 7:00 P.M. Japan Standard Time.

Sorabibi tapped on AnyMind Group platforms such as AnyX (e-commerce management), AnyFactory (manufacturing), AnyLogi (logistics) and AnyChat (customer engagement) to create and launch the brand and products.

Preceding the brand launch, a two-day pop-up store will also be held at Studio SORA in Shibuya, Tokyo, from July 22 to July 23, 2023.

The brand’s first collection includes a range of unisex shirts, t-shirt-style loungewear, and scent diffusers. The brand concept of Rapa Mare is a loungewear brand that encompasses and envelops the wearer – the brand’s name is a combination of the words “wrap” and “sea” in Latin.

For more information about products and the pop-up store, click here.